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Founded by Peter Chernin, Jesse Jacobs, and Mike Kerns, The Chernin Group (TCG) is a multi-stage investment firm dedicated to building consumer businesses. The TCG portfolio includes Collectors Universe, Dapper Labs, Epic Gardening, Exploding Kittens, Food52, Headspace, Hodinkee, Lovevery, MeatEater, Opensea, Oura, Sketchy, Surfline, The Pro’s Closet, Zed Run and more. With a focus on majority and significant minority investments in growing consumer businesses, the TCG team has a track record of working with world-class consumer brands in digital media, commerce, marketplaces, sports, gaming, consumer finance, consumer blockchain, and health and wellness brands and platforms. At TCG we follow our curiosity, live with conviction, and find a little levity in our days. We don’t take small bets – we’re all in. With offices and team members in San Francisco, Los Angeles, New York, and Denver and decades of experience building diverse business models, best-in-class teams, and lasting brands – we help our portfolio realize their full potential.

We are committed to opening doors and creating partnerships. With a deep network, nimble capital, and passion for the consumer experience, we deliver high-impact partnerships for exceptional founders. When G9 partners with you, we are on your team.

We invest in unstoppable founders who have the ability to understand today the problems of tomorrow, defining the future of consumption with a clear mission: upgrading our lives. We admire brands that encourage responsible innovation, diversity, transparency and positive change. We guide founders by providing top operational and strategic support, working side by side in true partnership. Our community and expert network is endless, and we make sure you get what you need. We understand the power harnessed by the brands that modern consumers love: a compelling mix of seamless products & experiences, engaging content and a true sense of belonging, all enabled by data and technology. We specialise in the intersection of Community, Branding, Innovation and Technology. And we do this by combining art, science and intuition, secretly noticing details that no one else sees, operating with purpose and empathy, with the aim to build a more human digital-lifestyle future. We back globally ambitious founders operating across Europe, UK and the US; helping accelerate their growth via our unique access to major markets, including Asia. We promote investments leading/co-leading Series A (+/-) and co-investing in later-stage rounds.

Investimos e operamos marcas emergentes na intersecção entre e-commerce, varejo e bens de consumo. O que fazemos? Transformamos marca emergentes em negócios de alto crescimento. Para isso, oferecemos capital e expertise prática em áreas fundamentais como marketing, distribuição e gestão financeira. Estágio das empresas: Startups em estágio de tração (R$10 a R$50 milhões de faturamento anual). Critérios de investimentos: Analisamos alinhamento estratégico, potencial de crescimento e capacidade de execução. Setores que buscamos: Bens de consumo: vitaminas e suplementos, beleza, pet, alimentos e bebidas

In the 1990s, Howard Schultz built Starbucks into one of the world's most iconic consumer businesses. In 1998, after taking Starbucks public, Dan Levitan and Howard founded Maveron. They recognized that digital technologies would integrate into people's lives in unprecedented ways. They equally recognized that great teams attacking consumer-focused problems would require a rigorous understanding of human behavior. This belief has remained Maveron's north star for over 25 years. Since our founding in 1998, our focus has remained consistent: early, true partnerships with non-normal entrepreneurs building consumer brands. It's great entrepreneurs - with passion, curiosity and rigor, courage and integrity - that create iconic brands. As a firm, we specialize in what we do best: consumer. We invest under the premise that value creation comes through identifying where consumer behavior is changing, especially before it's obvious – and we are obsessed with observing how people live, work, learn, play, eat, and stay well. Often, we look at how technology and consumer centricity are disrupting archaic industries such as real estate, health care, finance, education, food, and energy. We seek companies that change culture and the way we live. We call it "creating a cauldron of consumer passion." do better than just profit In June 2021, on the 23rd anniversary of our founding, we proudly announced our B Corp certification, joining an ever-growing list (including portfolio companies Allbirds, Lovevery, and Nécessaire). These are for-profit companies that use the power of business to build a more inclusive and sustainable economy. As investors, we partner with founders who obsess over improving the lives of consumers every single day. Additionally, a significant portion of our LP base is comprised of children’s hospitals, foundations, universities, and philanthropic families who also hold this shared mission of making the world a better place. When we do well for them, the world does too. We’re excited to continue partnering with founders and investors who understand the weight of their power and who aim to shape the future - for good. redefining consumer The makeup of a consumer business has drastically changed since the 90s until now, but the core remains the same: companies that integrate into people’s lives and make the world a better place.

We believe that these solutions cover a wide spectrum that includes the optimization of physical, mental, social and financial wellness, serving as the core components that will undergird the conscious, communal shift toward a healthier future. Our primary goal is to empower passionate founders who develop innovative ideas that impact all bodies. We're investing in more than just potential, we’re doubling down on the endless realm of human potential. With efficiency in mind, we like to spend our first meeting getting to understand the founder(s) first. Your first conversation may be with one of our Partners or investors. Each member of our team has a voice and it's respected at the table. After that conversation, we huddle to connect the dots, reflect on your story and think. From there we spend time with information shared and will come back with deeper questions that move the relationship forward. These are not questions to occupy your inbox, but questions formulated on our path to deep conviction. HEALTH Healthcare has reached an inflection point. The landscape is rapidly shifting towards value based care, deep personalization, and an endless appetite for connected data that will forever change the way we communicate with health providers, our families and ourselves. WELLNESS The wellness industry is a $4.5T opportunity, as more consumers seek to reduce their healthcare costs while exploring ways to be healthier and happier across physical, mental, social and spiritual dimensions of their lives. We seek innovative companies using technology to deliver benefits that are meaningful, measurable and scalable. TECHNOLOGY Software will continue to impact the world in ways never imagined. We're firm in our belief of embracing technology as the conduit for optimization. Innovative applications and connected hardware will continue to change behaviors, augment processes and provide stable infrastructure to advance the world's capabilities. STAGE & CHECK SIZE Our funding decisions are made by consensus. There will always be an internal deal champion that will serve as your lead investor. We practice a rigorous diligence process that can sometimes be complex or very swift - but we typically are able to gather the information we need in 2 weeks or less, once we've aligned on our potential partnership. It's our obligation to earn your trust and build on our relationship. To that end we run a transparent process, with no "GOTCHA" moments. We will work closely with the founder(s) to determine our entry point that makes sense. We are hands-on investors, we set out with a 90 day action plan to be additive at the outset. Stage: Seed-Series A Size: $500K-$3MM Fund Size: $50M As the capital landscape continues to evolve, we remain flexible to understand the specific needs of the entrepreneur. We have a framework that directs our investing. In order for us to spend dedicated time with our founders, we target 6-8 investments per year. These companies typically have a working prototype product getting user feedback or generating revenue, approaching product market fit. On occasion, we invest in exceptional teams at the concept level.