In 2024, Wee Hur established alternative investments as a core business pillar, led by wholly owned subsidiaries KK39 Ventures and KKX Capital. Together, they drive the Group’s strategy in venture capital, private equity, and private credit - targeting future-ready startups aligned with global macro trends to unlock growth.
Together they serve as the Group’s optionality engine. They act as a radar that spots early-stage trends and talent, the bridge that forges networks across private markets, and finally the catalyst that turns access and ideas into long-term value.
With a disciplined approach, KK39 and KKX focus on innovation-led investments across funds and direct deals, strengthening co-investment capabilities, expanding into private credit, and laying the foundation for future private equity allocations - reflecting our commitment to building a well-diversified and sustainable investment portfolio.