Kinship Ventures

Selva Ventures was founded in 2019 with an ambitious mission: to invest in brands that make their consumers’ lives better. We believe that health and wellness is one of the most important pillars of the consumer economy. Healthier people are happier, more productive, live longer and cost less to our healthcare system. For many people, living healthier lives is complicated, confusing, expensive and inconvenient; we hope to play a part in changing that. To us, making consumers’ lives better means better ingredients, better function and better emotional connection with the consumer. It means nutrition, personal care and technology with high quality inputs that the consumer can trust; it means products that deliver on their promises with real efficacy; and it means experiences that the consumer can truly engage with, making their wellness journey fulfilling rather than a chore. We know one thing for sure: when healthy habits are engaging, rewarding and fun they are far more likely to stick and therefore have a lasting impact. We see a golden age of consumer products on the horizon, driven by our society’s continuous learning about what we need to live healthier lives. We view entrepreneurship as the answer to solving the problems we know about and the problems we will soon discover. We are proud to partner with these amazing founders to give them capital, strategic resources, network, advice and moral support, and in doing so we hope to play a role in making consumers’ lives better.

Red Sea Ventures is a leading NY-based, pre-seed and seed stage venture firm investing in tech-enabled, user-centric consumer and B2B startups. In our first fund, we invested in category leading companies across sectors including Allbirds, Convoy, Nest, Eargo, Prose, Genies, Joor, and Sweetgreen. We are looking to partner with mission driven founders seeking to transform the economy and the lives of their teams and users. We are an entrepreneurial firm that values friendliness, humility, camaraderie, collaboration, determination, independence, and hustle with a commitment to performance. We are building RSV as a platform for community; bringing together our visionary founders, LPs, and relationships at large to support the companies we choose to partner with.

We are committed to opening doors and creating partnerships. With a deep network, nimble capital, and passion for the consumer experience, we deliver high-impact partnerships for exceptional founders. When G9 partners with you, we are on your team.

We are Chingona. Investment ThesisINDUSTRY: Focus on industries that are massively changing and founders whose backgrounds uniquely position them to create businesses in growth markets that are often overlooked. Focus areas are in financial technology, female technology, food technology, health/wellness, and future of learning. STAGE: Primarily pre-seed companies where they are raising their first institutional round of capital. CHECK SIZE: We invest between $250k-$1MM as an initial check size.

Investimos e operamos marcas emergentes na intersecção entre e-commerce, varejo e bens de consumo. O que fazemos? Transformamos marca emergentes em negócios de alto crescimento. Para isso, oferecemos capital e expertise prática em áreas fundamentais como marketing, distribuição e gestão financeira. Estágio das empresas: Startups em estágio de tração (R$10 a R$50 milhões de faturamento anual). Critérios de investimentos: Analisamos alinhamento estratégico, potencial de crescimento e capacidade de execução. Setores que buscamos: Bens de consumo: vitaminas e suplementos, beleza, pet, alimentos e bebidas

We believe that by investing in the brands and technologies that consumers want and use, we can help shape a brighter future, not only for consumers but also for the planet. Our vision is to empower the next generation of consumer-focused disruptors by providing them with the resources and support they need to transform the way consumers live and work. Investing in startups at the earliest stages, and then helping them innovate and scale through XRC’s unique and disruptive capital and service platform, will allow us to deliver the highest value to our entrepreneurs, strategic partners and limited partners. Who We Are XRC Ventures is a venture capital firm and startup accelerator for the next generation of disruptors in the retail technology, consumer healthtech, and consumer goods sectors. With support from our world-class retailer and eco-system partners, XRC Ventures has become the first design-centric retail innovation ecosystem of its kind. Our Funds Accelerator Fund. Invests in pre-Seed to Series A companies in retail technology, consumer goods and the consumer healthtech. Brand Capital Fund. Invests Seed to Series A consumer product companies in beauty, personal care, home goods, and health and wellness categories. Opportunity Fund. Invests in post-Seed to Series A companies in the next generation of retail technology and consumer goods. We co-invest alongside top venture capital funds and provide follow-on capital to select XRC Ventures alumni scaling their companies beyond product market fit and achieving exponential growth. Investment POV At XRC, we look for visionary founders who are leveraging technology to positively change how humans live their lives as consumers. The need for technology in consumer serving businesses, combined with the breathtakingly rapid advancement of AI and other technologies, makes the consumer tech space one of the most dynamic areas for early stage investing. We are excited to be well-connected and right in the middle of this exciting industry. We articulate on our investment thesis in our Investment POV, which in turn drives our focus on the following four core innovation areas: Commerce Enablement. Startups fueling the digital transformation of retail. We're focusing on areas such as AI automation, distributed commerce platforms, consumer fintech, loyalty tech, and the evolution of commerce supply chains. These ventures will help redefine commerce and create a seamless buying experience. Emergent Channels and Revenue. Companies reshaping how consumers discover, engage with, and purchase products/services, inventing entirely new paths to customers, and classes of revenue. This includes shoppable content, product-as-a-channel, loyalty commerce, service retailing, trans-channel experiential retailing, and AI bot-mediated commerce. Consumer Healthtech. Ventures making personalized health outcomes more accessible and efficient. This includes technology platforms for consumer health, remote health services, subscription wellness, health outcomes-as-a-service, and aging-in-place & assured living solutions. Sustainable Commerce. Businesses driving the shift towards a more sustainable and circular economy. This includes on-demand local manufacturing, alternatives to ownership, alternative materials, subscription retail, and sustainable consumer finance.