JamJar Investments

JamJar Investments is an early-stage investor focused on European consumer companies, including food and beverage businesses and digitally enabled consumer brands. The firm was founded by the founders of innocent drinks, who took the brand from a market stall to a leading European juice business, and that operator experience shapes its work with entrepreneurs: alongside capital, it offers strategic guidance, industry connections and practical support drawn from building a consumer brand at scale.

Portfolio companies named by the firm include Deliveroo, Tails.com, Wild, Runna and Humantra. In assessing opportunities, the firm looks for products that consumers love, strong early metrics, complementary founding teams able to prioritise effectively, and businesses with significant growth and exit potential.

The firm states an intention to support the next generation of consumer businesses across Europe. Its stated remit spans consumer brands, food and beverage, and digitally enabled consumer propositions.