Intelligent Capital

East Ventures is a pioneering and leading sector-agnostic venture capital firm. Founded in 2009, East Ventures has transformed into a holistic platform that provides multi-stage investment, from Seed to Growth stage investments, for over 300 tech companies across Southeast Asia. We also have business operations in Japan. East Ventures is committed to achieving sustainable development and bringing positive impacts to society through its initiatives and ESG-embedded practices. Our Investment Philosophy We have a unique method to assess and decide to invest in potential startups. The firm used the “3P” – People, Product, and Potential Market – to assess the potential investment. However, we realize that “2P” – People and Potential Market – are enough in helping us to evaluate the investment. People: We believe that good founders have three core traits: integrity, high-level self-awareness and paradoxical trait. Potential Market: We always ask the founders about the potential market size and the target of a reasonable market they want to see. The philosophy has carried East Ventures to be a fast decision maker in dealing with investments. The deals can be done within 24-48 hours.

We are an early-stage venture capital firm that aims to empower tech entrepreneurs in Vietnam and beyond to positively transform the lives of people everywhere. Why us? We are first and foremost an operational VC that understands tech, having built tech teams and tech products before. Our Silicon Valley roots allows us to offer a range of unfair advantages, including meaningful access to a vast network of key players across the globe, deep expertise in technology, valuable experience in building a business, and world class support from a seasoned team. When it comes to investing, our commitment goes beyond financial backing, we offer hands-on, strategic guidance to help founders every step of the way, whether it's people, capital, or growth. We aim to be a startup's first investor as well as a trusted partner throughout their journey. Having been deploying venture capital since 2015, we understand the challenges that founders face and what it takes to win. How we invest We look for founders building innovative software solutions to solve big hairy problems. We typically invest from idea stage to pre-product market fit, with investment size ranging from $500K to $2M.

We lead pre-seed and seed rounds. We commit meaningful amounts of capital to empower founders to build the future before it becomes obvious. Deep Partnership We are company builders. We have built products, teams and companies in Southeast Asia. We care about your vision and product in a deep way. We believe that hands-on support makes a difference. Unparalleled Network We provide access. We have spent our entire careers at the intersection of technology, entrepreneurship and venture. Our network is comprised of world class founders, investors and technologists.

At TNB Aura, we are investing in and helping to build the future of Southeast Asia. As a thesis-led, high-conviction venture capital firm, we use data-driven methodologies to identify and invest in select companies that are primed for the future and ready to change the very face of their categories. An approved co-investment partner of Enterprise Singapore, we invest US$2-10 million into Series A and B tech startups - and beyond that, we become true partners in their quest to uplift lives of The Next Billion.

We support entrepreneurs across Southeast Asia, and selectively India. What we believeTALENT: Successful entrepreneurs are rare and possess a unique combination… The vision, grit and passion of a true entrepreneur combined with the analytics and problem-solving skills, discipline, ethics and teamwork required of a professional in a top-tier institution creates the right capability to rapidly execute a long-term viable business model with strong economic performance. TECHNOLOGY: Technology, wisely used, is transformative… Technology is ubiquitous today, disruption is not. All businesses need to harness technology efficiently & effectively. The insight lies in the ability to visualize when, where, and how technology can engineer a distinctive and sustainable leader in a different future. TRACTION: Brilliant sparks need sustained oxygen to create a firestorm... Success of an early stage start-up is largely measured by achieving successful future financing. Traction and trajectory are critical; a well-defined yet flexible roadmap with milestones and measurement are often ignored by many start-ups … as is knowing when and how to pivot in a timely manner. Vison without action is hallucination… How we workTOGETHER: A true partnership creates real synergies… We strive to be true partners of aspirational founders with exceptional visions. A true partnership harnesses different skill sets and assets and works together for one goal. We believe we are in the journey together and thus support our founders in all facets of their business building program. TRUSTING: Mutual trust and respect is a cornerstone… We recognize that trust is not elusive soft fluff; it is created and earned and becomes a leverageable asset, especially when founders are in uncharted territories and in times of turbulence. We aim to create trust-based partnerships with our founders with open and truthful communication that can make a difference towards a business’s success. Start-ups may have to pivot their strategies or markets during the early stages. Discussions can be difficult and controversial, but trust makes them constructive and fruitful. TENACIOUS: Moving forward, constantly evolving, continuously improving, goes a long way…Resilience, the agility to pivot, the ability to survive a storm – all success stories go through challenges first. True grit and executing the conviction of a vision are often the key to holding it all together. We believe in our entrepreneurs, and we do what it takes to support them to constantly move forward.

SMDV partners with entrepreneurs building exceptional technology companies that aim to change the landscape in Indonesia and the region by providing venture investments, strategic network, and mentorship. Entrepreneur ourselves, we work to understand each company’s needs and contribute to their market leadership and culture building. We invest in different stages of the companies’ life cycle, primarily in their growth stage.