Indogen Capital

We paint the picture that startups envisioned by providing them unparalleled support, including financial capital, strategic advice, and operational guidance. Our extensive knowledge about the market also allows us to drive different initiatives to achieve its full potential. We pride ourselves to be able to pave the way in building long term, sustainable and successful companies – today and tomorrow.

We support entrepreneurs across Southeast Asia, and selectively India. What we believeTALENT: Successful entrepreneurs are rare and possess a unique combination… The vision, grit and passion of a true entrepreneur combined with the analytics and problem-solving skills, discipline, ethics and teamwork required of a professional in a top-tier institution creates the right capability to rapidly execute a long-term viable business model with strong economic performance. TECHNOLOGY: Technology, wisely used, is transformative… Technology is ubiquitous today, disruption is not. All businesses need to harness technology efficiently & effectively. The insight lies in the ability to visualize when, where, and how technology can engineer a distinctive and sustainable leader in a different future. TRACTION: Brilliant sparks need sustained oxygen to create a firestorm... Success of an early stage start-up is largely measured by achieving successful future financing. Traction and trajectory are critical; a well-defined yet flexible roadmap with milestones and measurement are often ignored by many start-ups … as is knowing when and how to pivot in a timely manner. Vison without action is hallucination… How we workTOGETHER: A true partnership creates real synergies… We strive to be true partners of aspirational founders with exceptional visions. A true partnership harnesses different skill sets and assets and works together for one goal. We believe we are in the journey together and thus support our founders in all facets of their business building program. TRUSTING: Mutual trust and respect is a cornerstone… We recognize that trust is not elusive soft fluff; it is created and earned and becomes a leverageable asset, especially when founders are in uncharted territories and in times of turbulence. We aim to create trust-based partnerships with our founders with open and truthful communication that can make a difference towards a business’s success. Start-ups may have to pivot their strategies or markets during the early stages. Discussions can be difficult and controversial, but trust makes them constructive and fruitful. TENACIOUS: Moving forward, constantly evolving, continuously improving, goes a long way…Resilience, the agility to pivot, the ability to survive a storm – all success stories go through challenges first. True grit and executing the conviction of a vision are often the key to holding it all together. We believe in our entrepreneurs, and we do what it takes to support them to constantly move forward.

At TNB Aura, we are investing in and helping to build the future of Southeast Asia. As a thesis-led, high-conviction venture capital firm, we use data-driven methodologies to identify and invest in select companies that are primed for the future and ready to change the very face of their categories. An approved co-investment partner of Enterprise Singapore, we invest US$2-10 million into Series A and B tech startups - and beyond that, we become true partners in their quest to uplift lives of The Next Billion.

We are looking to invest in promising start-up companies in Thailand and neighborhood countries. to uplift the start-up ecosystems and empower them with OR ecosystem and grow up inclusively. TOGETHER WE GO FURTHER OR has been expanded our footprint into South East Asia region for decades, and see lots of high potential innovations and start-ups like a Dandelion flower wait for a wind to spread and seed. Inspire us to groom and accelerate them to the top

Our purpose is to empower the most ambitious founders to build legendary tech companies in Indonesia. Our DNA Arkblu Capital is a multi-asset private investment firm with a primary focus on the venture capital asset class in Indonesia. Since our inception we have partnered with the most ambitious and talented, and the most respected and sharpest, tech founders and venture capital investors across the region. Our mission is to identify, invest in and support the most ambitious and talented founders building the best early-stage tech companies serving the rapidly growing middle class of Indonesia. We exist to empower the most ambitious founders who are using tech to build legendary companies in Indonesia. We continually strive each and every day to build a more vibrant tech and startup ecosystem across the region for the betterment of society at large. Our valuesAlways Founders First: We exist to serve the founders of our portfolio companies. Our founders are our top priority – and they always will be. Always Go Big, Go Bold: We back founders who dream big. The seemingly impossible thinkers. Revolutionaries within established industries. Visionaries within their space. These are the founders we partner with. Always Elevating Society: We believe founders are at the forefront of elevating society. We deeply empathise with founders solving society’s most pressing challenges, and who are able to empower the masses through technology. Always Earlier Than Most: We partner with founders earlier than most. We have been the first partner for more than half of our portfolio company founders, when their companies were just a visionary idea – and these have been our best partnerships to date. Always One Team, Many Voices: We believe success is primarily a function of teamwork. We believe no single person has a monopoly on good ideas. We believe in cultivating innovation through collaboration. Our offeringThe ‘Where’ Our primary focus is on Indonesia, the fourth most populous country in the world (275 million population and counting). We also invest in a select number of overseas companies that we strongly believe have the potential to make a positive impact on the lives of everyday Indonesians. The ‘What’ We partner with early-stage companies (pre-seed to Series A). Our focus is on companies that are using technology to serve the rapidly growing middle class of Indonesia. We invest across all tech sectors but deeply empathise with B2C/B2B2C business models. We write initial cheques of up to US$500,000. The ‘How’ We greatly welcome warm introductions from our network. Otherwise find us at an event in the ecosystem or drop us a line. Our commitmentOur circle: Our broader group is connected with trusted business operators in Indonesia. We partner with some of the most prominent venture capital firms across the region. Our rich and broad network is opened up to all companies who partner with us. Our capabilities: Our firm is led and supported by an A-star team with several decades worth of experience building and launching B2C companies and market-leading consumer products in Indonesia. Our advice is based on decades of proven operating experience and industry best practice. Our capital: We deploy private, patient, long-term capital. We are not a traditional venture capital firm needing to answer to limited partners. We are not bound by strict limited partnership agreements requiring us to ‘exit’ our investments within a short number of years. Our investment horizons are infinitely long. We are principal investors meaning that we have the ability to invest flexibly and partner with founders from idea to IPO and beyond.

East Ventures is a pioneering and leading sector-agnostic venture capital firm. Founded in 2009, East Ventures has transformed into a holistic platform that provides multi-stage investment, from Seed to Growth stage investments, for over 300 tech companies across Southeast Asia. We also have business operations in Japan. East Ventures is committed to achieving sustainable development and bringing positive impacts to society through its initiatives and ESG-embedded practices. Our Investment Philosophy We have a unique method to assess and decide to invest in potential startups. The firm used the “3P” – People, Product, and Potential Market – to assess the potential investment. However, we realize that “2P” – People and Potential Market – are enough in helping us to evaluate the investment. People: We believe that good founders have three core traits: integrity, high-level self-awareness and paradoxical trait. Potential Market: We always ask the founders about the potential market size and the target of a reasonable market they want to see. The philosophy has carried East Ventures to be a fast decision maker in dealing with investments. The deals can be done within 24-48 hours.