We are your partner for innovation and growth in the D2C sector!
We are more than just a venture capital company; we are enthusiasts passionately working to shape the future of commerce.
Our heart beats for startups that want to revolutionize the market of dietary supplements and functional cosmetics. But our passion doesn’t stop there – we are constantly on the lookout for groundbreaking ideas in various industries. Whether it’s textiles or innovative technologies in online and offline commerce, we are on board!
We focus on young companies from Germany, Austria, and Switzerland. Why? Because not only are we at home here, but we also have a deep understanding of the markets and a strong network of contacts. This enables us to support startups not only financially but also with valuable knowledge and experience.
At Good Brands AG, it’s about more than just capital. We offer seed and early-stage venture capital, combined with a wealth of professional expertise and a network that opens doors. We believe in brands that enrich everyday life, stand for innovation and safety, and give each product a distinctive profile.
Together, we want to forge new paths and develop brands that endure and become unmistakable icons in their markets through our targeted brand building. Because we are convinced: The greatest strength of a company lies in its brand – it’s the core that creates trust, ensures recognition, and secures sustainable success.”
Why should you work with us and why have other startups already chosen us?
Building a brand sustainably and successfully is what we strive for at Good Brands. We don’t just want to be seen as venture capitalists, but as strategic partners on equal footing. The Good Brands team has extensive expertise in branding & brand building, logistics and production processes, as well as marketing and social media. We can support you in building your sales activities, developing new strategies, or advising on HR issues. Through our network, we can connect you with many important decision-makers in your industry. Not least through our strategic partnership with Start Now Consulting GmbH (a portfolio company of Judith Williams – more on that here), we have been able to expand our network in offline retail.
But what sets the collaboration with us apart?
We cultivate a partnership approach, because ultimately we share the same goal as you: to build a strong brand together! That’s why regular communication with you is just as important to us as regular startup days, where you can network with other founders in our portfolio. Through our broad and diversified portfolio, we can optimize synergies and exchange valuable tips and tricks with each other.
What we stand for
Support on every level. Through mutual exchange, we find out what you need and how we can provide value for you.
Passion like our founders, we also have a passion for innovation and product optimization. Our goal is to support you at all times – with the same enthusiasm as you. In most cases, we know what it takes to be successful.
Operations we support and advise you in building all operations. We help with building the sales and marketing organization, offer support in finance and reporting, optimize sales processes, create sales materials, and build a successful team.
Networking between the respective startups and their founders as well as within the respective industry. We offer our startups access to our constantly growing network.
Impact Investing we support sustainable business approaches! A sustainable business model and a positive societal impact do not have to contradict profit-oriented thinking and entrepreneurial success.
Legal Expertise with our extensive expertise in corporate law, we ensure uncomplicated and fast contract creation.
Strategic partnership between Good Brands AG and Start Now Consulting GmbH
Since the end of 2021, Good Brands AG has been working in a strategic partnership with Start Now Consulting GmbH to manage the portfolio of Judith Williams. We, Good Brands AG, will now provide our support in managing the investments of Start Now Consulting GmbH.
Start Now Consulting GmbH manages the investments pledged by TV juror Judith Williams from the well-known VOX show “Die Höhle der Löwen”.
“We are very pleased with the strategic partnership between our two investment companies. There are many overlapping topics, but also specific expertise with each individual cooperation partner, so we will complement each other very well,” says Marc Langner, CEO of Good Brands AG.
“We can only underline this very clearly,” adds Hannes Kohl, former Managing Director of Start Now GmbH. “In the context of the joint investment BitterLiebe, we have already worked very closely together and the EXIT completed in December 2020 was excellently initiated, accompanied, and implemented by Good Brands AG. We now want to expand the trustful cooperation that has emerged from this.”
Sustainability for the future, for which we take responsibility in the present.
For Good Brands AG and its employees, considering ESG (Environmental, Social, and Governance) criteria is important. In addition to economic responsibility, we are also aware of our ecological and social responsibility towards people and the environment.
Due to our sense of responsibility, we have adopted an ESG guideline to reduce the impact of sustainability risks and to consider sustainability aspects in the investment process as well as within the company. Our due diligence process will now include a questionnaire on ESG criteria, which should be considered in the investment decision.
In addition, Good Brands has introduced an ethics clause for future investment agreements. Accordingly, the relevant investments have the obligation to run the company in an ethical, socially responsible, and integer way and to work towards sustainable economic success. Furthermore, the companies undertake to ensure that the employees of the company treat every person with respect regardless of their origin, worldview, and way of life and respect the inviolability and protection of the dignity of each individual