Fractal Software

To succeed as a startup, you need a lot more than capital. You need the right tool set, strategy, and supporters who share your values and philosophy of growth. That’s why HubSpot Ventures commits to resources that go well beyond funding - we provide access to expert advising and first-rate business tools. Every portfolio company will have access to coaching from senior leaders, partnership support, special event access, and more. If this sounds like the relationship you're looking for, take a moment to meet a few of the members of HubSpot's strategy & partnerships team. Who Should Apply We’re not looking for quick wins with this fund. We’re looking to build long term partnerships. We’re investing in companies that we believe will not only produce a positive return over time, but also expand the impact of HubSpot’s philosophy of growing better. That means never sacrificing the customer experience for the sake of growth. You should apply if you: Are actively raising a funding round (seed through late stage) Align with our mission to help millions of organizations grow better Have potential to deliver unique value to the HubSpot community Are building a leading SaaS-based product Embody the values in HubSpot’s Customer Code and Culture Code

Investing in founders with a vision for technology at work. Our PrinciplesProduct focused We work closely with our companies on their product roadmaps to realize the highest returns over time. Long-term We have a structure and approach that enables us to invest in companies for the long haul. Investing locally and globally We’re not constrained by location and invest in great companies all over the world. Hypothesis-based strategy We look for needs and find solutions that drive transformational change in large markets. Selective investing We work with founders and teams to build value and create relationships that last. Our ValuesMultiple perspectives matter From our collective investing strategies to hiring practices, Tola believes in the value of different viewpoints. We bring the investment and operating experiences of our full team to our portfolio. Experience matters Our team has decades of success in building global product and platform businesses, and our deep network of advisors and specialists are available when needed. Patience matters When investing in companies, we believe that the long view is the right view. Our structure and bespoke approach mean that we partner with founders to build businesses over the long-term. The world matters We have always had a global view of the software market and continue to see great ideas and software, powered by the cloud, built by teams around the world. Profile Tola Capital was founded in 2010 in Seattle, WA, and while you may not have heard of us, we’ve been helping portfolio companies become category leaders and generating great returns for our investors. A team with diverse operational and software industry experiences Investing in solutions with the potential for long-term, transformational change Extensive network of advisors and experts across the software ecosystem Invested in over 20 portfolio companies Funding globally across all stages Managing $440M Companies acquired by SAP, Oracle, SoftBank, Verizon, Mastercard, Cisco, and Rapid7

We focus on businesses with strong products in growing markets where we can facilitate a change in performance by scaling sales, strengthening leadership, and enhancing operations. At Palisades, we are passionate about partnering and supporting companies that offer products and solutions that can help end-customers change their ways of doing business and potentially transform their industries. We help scale businesses by building leadership teams, identifying growth areas, and executing on operational improvements. Our value creation playbook has been developed over more than 20 years of investing in B2B software. WHERE WE OPERATE We target companies headquartered in the United States. We also support many of our existing portfolio companies in their expansion efforts globally. WHERE WE INVEST We typically deploy between $5-25m in equity per investment, acquiring both majority and minority stakes. We invest in software companies with proven business models, rich intellectual property, high recurring revenue, and long-term growth potential. We focus on enterprise software companies with scalable business models that are intrinsically profitable. We focus mainly on business-critical software that makes a real difference for the end-customer and carries a solid value proposition in the form of a high ROI. We look for opportunities where we can bring our company building experience to create shareholder value. We are flexible as to the size, form, and structure of investments we make. Our minority investments can consist of both an acquisition of shares from existing shareholders and a capital increase in the company supporting growth. WE HELP BUILD THE LEADERSHIP BENCH We assist in coaching, recruiting, and strengthening management teams and board members. WE HELP SCALE SALES ORGANIZATIONS We help scale sales and marketing teams with a blended focus on process, sales tools, metrics, and talent. WE HELP INVEST IN R&D We support innovation in the product development process including investment in and development of structured product development and innovation processes. WE PARTNER WITH MANAGEMENT Collaboration matters to us. We work closely with management teams to define success and create a sustainable roadmap for growth. Growth is not always predictable or linear, so we course-correct and refine strategies as necessary. We help build teams, advise on resource allocation, and pursue M&A opportunities. Palisades has established an operating team and partner network that works in conjunction with portfolio company executives and Palisades investment professionals to support execution of high impact strategic initiatives.

GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. Our LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. This network acts as 350+ scouts as well as an expert network for conducting due diligence on companies. Our unique value add gives us access to the deal. We help startups with distribution. With a network of proven go-to-market leaders, startups should never have to go at it alone again. We find the best companies and support them with revenue generating playbooks, top-tier candidates, and all around GTM support.

Founded in 2018 and based in Atlanta, GA, Knoll Ventures invests in Pre-Series A tech enabled B2B companies. In Spring 2022, we closed our second fund to support founders at the earliest stages of the growth process where we help drive value creation and increase the odds of success. Our‍ approach We lead or co-lead $500,000 to $3,000,000 investment rounds in B2B technology-enabled companies at the pre-seed, seed, and post-seed stages. We understand that no two early-stage companies take the same path from Point A to Point B, and we're adept at helping founders navigate their way. We look for passionate founders who see around corners, intimately understand customer pain points, and articulate a future vision that feels all but inevitable. Stage Expertise: By focusing on Pre-Series A companies, we've developed a unique perspective on the challenges encountered by founders at this stage. Whether starting a business or facing what feels like an insurmountable obstacle, we aspire to be the first call a founder makes when looking for actionable advice. Alignment: We align ourselves with founders through our deep knowledge of round objectives and a scalable investment structure, creating a dynamic where we win only if the founders win. Network: We make the right introductions at the right time knowing that meaningful connections during this critical stage in the growth process can dramatically improve a company's trajectory. Our impact Our commitment extends far beyond the dollars invested. We take a long-term perspective when partnering with founders to identify ways to add value beyond just writing a check. PRE-INVESTMENT Round Objectives Alignment of Interests Syndicate Construction POST-INVESTMENT Growth Strategy Execution Strategic Introductions Follow-On Fundraising

Anamcara invests in companies focused on building technologies that serve and enable SMBs. We are pre-/seed stage venture fund that invests in B2B SaaS, online commerce, marketplaces, fintech, future of work, supply chain management, creator economy and decentralised/Web3 technologies. Anamcara invests across Europe and opportunistically the MENA region. Our distinctive approach is crafted around a curated network of industry leaders, investors and SMB owners. This is the Anamcara flywheel of value. Deep industry expertise and access.