We obsess over the values shifts driving consumers and the tech shifts underpinning consumer adoption.
The need and potential is clear, and the opportunities are massive.
- Evolved attitudes and social norms are shaping new demands.
- Antiquated and fragile systems are begging for reinvention.
- Ongoing demographic shifts are fueling deep, fundamental needs.
The power of technology for progress is more profound and scalable than ever.
- We live in a society dependent on thoughtful bridging of on-and off-line worlds.
- Generative AI will unlock a new set of possibilities.
- Nimble adoption and swift, bold change is the norm.
We believe opportunity lies ahead of the trend.
In an industry obsessed with trailblazing, we go one step further: We meet the consumer where they’re going. When big thinkers are poised to transform culture, they become more than just founders, or CEOs, or investors, or entrepreneurs.
They become Forerunners.
Forerunner Advantage
Forerunner is a research-focused, thesis-driven venture capital firm that’s dedicated to serving a fast-changing society with complex needs. We believe in walking the walk: early action, high conviction, engaged partnership.
Research-focused: We commit ourselves to having a constant pulse on what people are doing and why. This requires both IQ and EQ - we combine data-driven research with an intimate understanding of peoples’ needs. We always show up with a prepared mind.
Thesis-driven: We leverage our research to uncover business opportunity and invest in the teams best positioned to reshape categories and help transform culture, such as Faire, Chime, Glossier, Hims&Hers, ŌURA, The Farmer’s Dog, Ritual, and more. And the work doesn’t stop when we invest.
Consumer-led: The consumer is our North Star. We invest to support evolving societal needs and further the potential of people. We see technology-driven change as a means to meet the consumer - your user - where they are going.
Credibility-building: Working with us is a statement about the company you aim to build. Our focused efforts and decades-long track record of partnering with category-defining companies early have established Forerunner as a true advantage to founders.