Follow[the]Seed
A global, data-driven post-seed venture fund founded in 2015 and headquartered in Sydney, using Reverse Problem Solving for B2B and RavingFans for B2C investments.
Follow[the]Seed is a global venture capital fund founded in 2015 and headquartered in Sydney, Australia. It invests at the post-seed stage, targeting companies that have moved beyond initial financing and are beginning to demonstrate market traction. The fund operates across three continents and works with Fortune 500 companies as part of its sourcing and diligence process.
The firm's distinguishing feature is a pair of proprietary, evidence-based investment methods. Reverse Problem Solving, applied to B2B opportunities, begins with large enterprises: the fund works with these organisations to identify specific pain points and technology gaps, then searches globally for startups building relevant solutions. RavingFans, applied to B2C, uses behavioural psychology and user-behaviour analysis to identify habit-forming products early. Both methods replace conventional market assumptions with observed demand and measured user behaviour.
Portfolio support is correspondingly hands-on, particularly for B2B companies, which are connected directly with enterprise customers. The firm describes its culture as evidence-led rather than intuition-led, and its cross-continental footprint is designed to link entrepreneurs and partners across markets.