Expanding Capital

Left Lane is a leading global venture capital and growth equity firm investing in high-growth internet and consumer technology companies that are fundamental to the lives of customers. The foundation of Left Lane’s strategy is built on four main elements: specialization in internet-first businesses, proprietary sourcing at every level, deep data rigor and best practices, and a genuine philosophy around partnering with founders. Across our network and portfolio, our mission is to help support and scale category-defining companies that support long-term customer relationships, such as GoStudent, M1 Finance, Tovala, FightCamp, Wayflyer, and more. Our roads form a vast network spanning the globe Founders and operators, advisors and strategic experts, growth partners, leaders, public figures, and connections that elevate your team. Our goal is to partner with best-in-class companies transforming the real economy We look for companies, like us, who challenge the status quo and bring a data-centric approach to the landscape. We make long-term bets on people that push the limits We thrive in competition and always drive forward. Together, we’re early movers that have an unrivaled desire to win. That’s what makes us Left Lane.

As capital becomes a commodity with more early-stage investors flocking to Africa, what will make us stand out will be our networks, relationships, and reputations. What we look forLarge Markets: A clear market opportunity that is massive and growing, captured through a scalable business model. We aim at reaching sustainable impact across a large audience by addressing deep markets, or investing in market-creating innovations. Scalable Economics: Tech-enabled businesses with proven, highly leverageable and defensible revenues, coupled with the ability to improve unit economics through cost and capital efficiency are able to achieve top-trend growth more easily than less efficient business structures. We are disciplined in ensuring the unit economics of the business we invest in are sustainable and attractive. Strong Agile Teams: We are looking for founders that combine strategic vision and executional capacity. Strong teams tend to be bound by a cohesive, inclusive, all-hands-on deck culture. We are seeking founders and teams guided by a clear value proposition and differentiated position in the market. Repeatable Growth: Solutions with highly replicable growth models and transferable problem-solution sets can most benefit from our growth investment and market expansion facilitation. As African markets are not uniform, we carefully model and test solution-market fit. How much funding will you get? If you are an African founder of a tech enabled startup that is solving a significant African development challenge please apply here. If you have little or no revenues, we will refer you to our Angel Fund for $10k to $100k funding consideration. If you have meaningful revenues with high growth potential, we may invest $50k-$250k.

Blue Lion is a multi-stage investment firm focused on high growth technology companies, predominantly across the US and Europe. The partners have invested $400m over the last 10 years into transformational companies, such as Aetion Health, Blockchain.com, Builder.ai, Casafari, Even Healthcare, Figure, Forward Health, Glovo, Maker Studios, Omio, Opendoor, Pipe, Revolut, SoFI, Taulia, as well as many other early stage companies.

Playfair Capital is one of London’s leading seed stage investors We’ve been helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013. We’ve backed the founders of more than 60 companies including Mapillary (acq. Facebook), CryptoFacilities (acq. Kraken), Omnipresent, Orca AI, Ravelin, sprout.ai, Thought Machine, Trouva and Vinehealth. We were founded by an angel and our values drive everything that we do. Like the best angels, we are supportive, passionate investors. Nothing excites us more than working closely with founders to build successful companies. We invest early and enthusiastically in founding teams around the world, with a focus on the UK. We thrive being a generalist tech fund with the flexibility to look at a broad range of companies. Each member of our team has particular areas of interest and focus. It’s never too early for a first conversation.

Launched in 2014, Rakuten Capital invests and operational support to its portfolio companies worldwide. Rakuten Capital has invested globally in more than 70 companies, including Careem, Carousell, GoTo, Lyft, Pinterest and Upstart. Rakuten Group provides more than 70 services across a wide range of fields, including the following: e-commerce, mobile services, travel, digital content, FinTech services including credit cards, banking, securities, e-money, and cashless payments and professional sports. By seamlessly linking these services through Rakuten membership, we have formed a truly unique “Rakuten Ecosystem.” Transformative Business Focus on transformative products and technologies especially in the fields of Commerce, Communications, Marketing, Financial Services, Mobility and Healthcare. Founder Friendly Support With access to Rakuten’s ecosystem of more than 70 services, global businesses and technology expertise across Asia, Europe and the Americas, Rakuten Capital provides financial, operational and strategic support for founders and entrepreneurs. Data Friendly Approach Utilizing consumer and industry data extensively accumulated within Rakuten’s ecosystem, Rakuten Capital explores a truly unique investment strategy with exceptional support to all of its portfolio companies. Our Fund (Strategy) Rakuten Ventures Investing across the IT sector, Rakuten Ventures partners with early and growth-stage startups to build services that can have a lasting impact in an increasingly competitive digital age. Rakuten Ventures combines the objectivity and network of traditional venture funds with the unique access to Rakuten’s global businesses to help portfolio companies unlock the distribution and expertise necessary to stay ahead of the curve. Fund Size: US$ 200 Million (Global) / JPY 10 Billion (Japan) Sector: Information Technology Stage: Early to Growth Stage Geographic Coverage: Global Rakuten FinTech Fund Rakuten FinTech Fund invests in disruptive financial services startups across the world. The fund targets investments in innovative financial services businesses that offer attractive return potential. The FinTech Fund leverages Rakuten’s expertise in financial services, including card and payments services, banking, insurance, securities and asset management to help portfolio companies grow and expand into new markets. Fund Size: US $100 Million Sector: Payments, Lending, Asset Management, FX / Remittances, Insurance, Blockchain and other emerging technologies Stage: Early to Mid Stage Geographic Coverage: Global Rakuten Global EC Fund Rakuten Global EC Fund invests in e-commerce startups and merchants internationally. The aim of the fund is to create and grow e-commerce businesses together by leveraging data and resources of the Rakuten Ecosystem. Sector: EC (Manufacturers, Wholesalers, Retailers, Marketplace Operators, C2C platforms and more) Stage: Early to Late Stage Geographic Coverage: Global Rakuten Mobility Investments Rakuten Mobility Investment focus on disruptive ridesharing startups and mobility platforms across the world. The investment platform targets early to late stage investments in innovative companies that offer attractive return potential. Sector: Mobility Stage: Early to Late Stage Geographic Coverage: Global Rakuten Strategic Investments Rakuten Strategic Investment focuses on transformative startups who potentially have game changing technology or products and demonstrate strategic synergies to Rakuten’s global ecosystem. Rakuten Capital commits to provide startups with strategic support to grow further and faster, which could also aid in expanding the Rakuten ecosystem. Stage: Growth Stage Geographic Coverage: Global

F2 Venture Capital is a Tel Aviv-based VC firm that invests in early-stage technology companies on the cutting edge. Our team members have been investors, operators, and engineers in startups and multinational giants that changed the game over the last twenty years. With $500 million assets under management, F2 powers visionary founders on their bold missions with personalized support. F2 also operates The Junction, Israel's most active pre-seed investment platform, to back founders with guidance, network, and capital from day zero. What does F2 stand for? F2 stands for “Power to Founders”. Our team is here to augment and support your team with the guidance, network and capital to hit your milestones and realize your vision. What are our core values? Our core values are trust, boldness and efficiency. All of our team members share these values that are inspired by the values that Israel’s special forces use to accomplish daring missions against all odds. When was F2 established? We launched our first fund in 2017. Our founders spun out of Genesis Partners, one of Israel’s most established and respected VC funds over the last 25 years. We are currently investing out of our second fund raised in 2019. Which notable companies have we backed? Our partners have previously backed Bizzabo, Click Software (Acquired by Salesforce), Crossrider (FTSE IPO), eToro, FundTech (NASDAQ IPO), Innovid, Kidaro (Acquired by Microsoft), Monday.com, Neebula (Acquired by ServiceNow), ObserveIT (Acquired by Proofpoint), Optimove, PrimeSense (Acquired by Apple), R2Net (Acquired by Signet) and Simplex, among many others from seed stage to exit. Who backs F2? We are backed by institutions and family offices on every continent except Antarctica. Many of our investors are successful founders themselves and routinely help our portfolio companies with advice and support on the ground. F2 is also supported by InnovFin Equity, with the financial backing of the European Union under Horizon 2020 Financial Instruments. Where do we focus? We back deep technology companies at the junction of Big Data, Artificial Intelligence and Connectivity. These are B2B or B2B2C enterprise software companies with R&D in Israel. Do we focus on particular industries? We believe technology will disrupt every market, so our approach is industry agnostic. We back companies in cyber security, digital health, financial services, HR, insurance, media, real estate, retail and software infrastructure, among other areas. We do not invest in hardware or biotech. At which stage do we invest? It is never too early to get in touch with our team. We love sharing ideas and tailor our approach to support founders at the concept, pre-seed and seed stages. How much do we invest? F2 typically leads seed rounds with checks of up to $4M. We reserve additional funds for follow on rounds in high growth companies. What do we look for in a startup? In order to take our investment decisions, we evaluate the team, market, value proposition, technology and commercial validation. The team is by far the most important factor for us. What do we look for in the team? We are looking for authentic entrepreneurs – women and men who could not imagine doing anything except their venture and have a large vision for their company. Founders should also complement each other in terms of technical and commercial skills. We also love to back “first timers”. What do we look for in the market? We are interested in game changing startups targeting large, existing markets like financial services and healthcare, or small but rapidly growing markets like artificial intelligence. What do we mean by value proposition? We are looking for compelling concepts with a clear business model and a unique approach to solving big problems. Timing is also critical; we ask, “why now?" What do we mean by technology? We look for startups whose technology can provide a moat or barrier to entry for competition and support a great product and user experience. What do we mean by commercial traction? We look for evidence of product-market fit. At the early stage, this usually comes in the form a small but passionate set of customers who view your service as “mission critical”. What is our investment process? Our investment process generally follows five steps: First meeting with our team. In advance of our first meeting, we will review any materials you want to share. This will help us ask the right questions to ensure there is a fit. Our first meeting (or call) will be 45 minutes to cover the basics and feedback. Follow up meetings with our team. Most of our “passes” happen after the first meeting. Follow up meetings mean we are genuinely interested in your startup and want to learn more. You will meet additional team members to address questions and concerns. It’s also our chance to share more about F2 and how we can help. Meetings with outside experts. Over the last 25 years, we have had the privilege to work with founders across every sector. We will match you with domain experts from our network who help us to build conviction and respond efficiently. Meeting with our Investment Committee. Our general partners comprise the investment committee of the fund. We meet every Monday and will invite you back to share the entire story and address the questions that arise in our process. Final Decision. We take all investment decisions as a team by unanimous vote of the general partners. Our goal is to give you a final decision within 24 hours following the meeting with our Investment Committee. How long does our process take? While we follow the same steps for every company, the timing of our process varies based on the investment criteria and our level of conviction. It can range from two weeks to two months but generally we strive to complete a thorough process as fast as possible. Is there a fast track? The Junction is our fast track to investment. The program is designed for strong founding teams that are still developing one of or more parts of their business plan. We can move as fast as one week to provide pre-seed funding in these situations. Does F2 only back companies from The Junction? No. F2 invests in the seed stage in companies from The Junction as well as directly into companies that do not start at The Junction. We harness the network of founders and partners around The Junction to support all of our companies. What is The Junction? Established in 2011 at Genesis Partners, The Junction is our pre-seed investment program to help founders achieve technological, product and business targets in an accelerated time frame. What are some notable companies from The Junction? The Junction has launched more than 200 companies including AppsFlyer, HoneyBook, Simplee, ClarityRay, HouseParty, CyberX, Mobilize and many others that have raised close to $1 billion from top VC funds and realized multiple exits to tech giants. What value does The Junction provide? Over a 6 month period, startups in the program receive tailor made support in strategy development, positioning, sales & marketing and recruitment, among other critical areas. The Junction provides 5 layers of support to founders: Guidance. Expert guidance from investors, alumni and industry experts. Network. Access to multinational partners for commercial pilots and investment. Capital. Pre-seed funding from F2 on founder-friendly terms. Operations. Support in positioning, business development and HR from industry experts. Perks. Free workspace, credits and discounts for cloud hosting and additional services. What are the terms of the program? The terms of the program are simple. F2 invests on a SAFE (Simple Agreement for Future Equity) that converts into your seed round at a discount with no cap on the valuation. In addition, F2 has the right to participate in your seed round, on the terms of the round. How do you apply to The Junction? Contact us with your background and vision and we will follow up with you within 48 hours. If your focus fits our areas of focus, we will invite you for a meeting and give you a decision within 7 to 14 days. Does F2 continue to invest in companies from The Junction? Yes. We can lead or join the seed investment round in companies from The Junction. In fact, this is why we run the program – to get to know you, add value and give you the opportunity to get to know us – to build a strong and successful partnership with you for the long term. How much do we invest in a company? F2 typically leads seed rounds with checks of up to $4M. We reserve additional funds for follow on rounds in high growth companies. Will F2 join a round with another VC? Yes. We often partner with other top funds, multinationals and strategic angels from our network and yours to build the best possible team and support your growth. What makes F2 different? F2 is a specialized fund with a clear mandate to back seed stage, deep technology companies in Israel. We are totally aligned to help you reach your milestones and bring additional top global funds for your round. In addition to our team of investment and HR professionals and portfolio companies, The Junction community with hundreds of founders and partners pay it forward to support you with collective wisdom and partnership. How do you support your companies? The companies we have previously backed have raised billions of dollars in follow-on capital. We leverage our experience and relationships – built over decades – to help you build the right pitch and connect with your ideal partner. As market conditions shift and Series A pools shrink, this kind of resource becomes a serious advantage to our founders. Will F2 support you in future rounds? On day one we set milestones together and help you achieve them. We want to be your first call when you hit an obstacle so there are no surprises, and we continue to invest in your Series A round and beyond as you execute on plan or pivot with the market. How does F2 help you with HR? Our Head of People is dedicated to help you connect and screen top talent to build your team. As a trained psychologist, she also coaches our founders through inevitable tensions and challenges in order to perform at your best, as individuals and as a team. Does F2 take board seats? F2 takes a board seat in companies when we invest at the seed stage and are most active helping you build your company in the first years. Outside of the board, we prefer to meet one-on-one to help you navigate challenges and opportunities on your growth trajectory.