We only follow what we believe in and for a company to endure we look at three main pillars in any venture.
Founders
- Resilient: We respect a founder who, in the face of challenges, won’t get demoralized easily, and cannot be distracted by the middle ground because it is ultimately a path to mediocrity.
- Resourceful: Do more than anyone thinks possible, with less than anyone thinks possible. With an eye on what matters most, being resourceful is the ultimate skill to have against all the odds.
- Imaginative: It is not about what looks good on paper, instead, it matters most to be able to have vision and imagination to take your product beyond all expectations.
Market Fit
- Market Potential: Solving a genuine problem for users in a large existing market or rapidly growing one – we prefer the latter.
Product
- Product: We love products that are beautiful, easy-to-use and sophisticated on the inside and people love to use from the outside.