CoDesign Ventures

We are an Israel-based investment firm focused on early growth stage technology and tech-enabled businesses. With a dual presence in Tel Aviv and New York, our team fuses investment and operating experience, deep local Israeli roots, and an expansive global network to support entrepreneurs in their quest to build thriving technology companies. Our roots date back to 2016, when we were established by TPG Growth as an investment platform for early growth technology investments in Israel. An independent fund since 2020, our culture remains grounded in this heritage, bringing the rigor and depth of private equity to early growth investing. We continue to serve as Senior Advisors to TPG Growth, and in this context seek opportunities for collaboration on selected large-check, growth stage investments in Israel. We are grounded locally & connected globally Headquartered in Tel Aviv, we take pride in our Israeli roots – and in being natives of our market. But with an equally firm footing in the US and origins from within one of its largest private equity organizations, our DNA is unmistakably American too. We feel at home in both. We are operators & investors We are former entrepreneurs and CEOs with management, operations, and execution experience on one hand; on the other, former investment bankers and private equity professionals with the financial know-how necessary to ‘get under the hood’ and propel results. You have to embrace depth You have to forge deep relationships with entrepreneurs – and with all the stakeholders they will encounter on their growth journey. You have to possess deep knowledge in relevant subject matter, and the experience that comes with having done it before. You have to dive into the details from due diligence to exit.‍ And you have to have to have deep integrity and humility. Because at the end of the day, while we strive to cultivate growth, it’s the company and its leaders actually doing the growing.

Meron Capital is the first-check conviction VC for Israeli founders building category-defining tech. We work with our founders openly and at eye-level, and strive to be the best partner throughout their journey.

TLV is 100% committed to partnering with the best Israeli startups and going the distance together. TLV provides significant capital resources to support the process of building category-defining companies. We strive to be your true partners, through thick and thin, for whatever it takes to help your business thrive. At what stage/s do you typically invest? We invest in early-stage companies. We’ve invested in teams with little more than an idea as well as companies with initial traction. In more traditional VC terminology, we invest in seed and A rounds. As a fund we’re focused on helping companies reach product market fit, and love the work that goes into getting there. What is your average check size? Our typical investment ranges between $2-$8M. Since our portfolio is concentrated, we reserve up to $15M to invest over each company’s lifetime and have various tools to support late-stage rounds. What is it like to work with TLVP? First and foremost, our founders are best positioned to answer this question. So feel free to reach out to any of our incredible founders and ask them! More specifically, we believe that entrepreneurs are the ones who run their businesses, not us. They are immersed in their markets 24/7 and we rely on them to make good decisions. That said, we have LOTS of experience when it comes to early-stage companies, and extensive resources. So in addition to financial support, we provide good advice, networking assistance, and wisdom born of experience. Our portfolio companies value our honest perspective and choose to consult with us often. They count on us to challenge them to be the best they can be but never attempt to step into a management role. Who are your LPs? Our LP base primarily comprises US-based institutional investors. Among them are some of the best-performing institutional investors worldwide and we are proud to have them as our partners. What does a typical due diligence process with TLVP entail? First and foremost, we strive to be respectful of entrepreneurs’ time as we know it’s their most precious resource. In that vein, our diligence processes are quick, yet thorough. Our focus surrounds getting to know the team and idea, and the goal of the process is to develop joint conviction with the founders that our involvement in each company will serve as a force multiplier for the business going forward. Do you focus on specific sectors? Each investment team member has their own areas of expertise, and that information can be found on the team page. That said, we love investing in breakthrough technologies and trends that are not yet mainstream. At the end of the day, we strive to invest in companies that we are passionate about, which is why you might see certain areas of concentrations within our portfolio. Please feel free to view our “companies” page to view our current portfolio and their sectors of operation. Do you lead rounds? Yes. We are high conviction investors who rely on our own judgment for investment decisions. As such, we exclusively lead or co-lead rounds Do you participate in follow on rounds? Yes. We reserve up to $15m of capital for each portfolio company in order to participate and even lead follow on rounds. Additionally, our Opportunity Fund is a separate investment vehicle dedicated solely to doubling and tripling down in existing portfolio companies that have reached the growth stage. What’s the best way to contact TLVP? The best way to contact the fund is to reach out directly to the individual you feel is most relevant for your ask. We are a boutique firm, so all of our emails are simply: firstname@tlv.partners. We look forward to hearing from you! Do you invest solely in Israeli companies? Our mandate is simple: help the best Israeli entrepreneurs succeed. As such, we require at least one member of the founding team to be Israeli. There is no geographic restriction however, and our portfolio already consists of many companies based completely out of Israel.

We are an active venture capital group with a current emphasis on pre-seed, seed, and series A startups. We’re flexible and on occasion, have also invested in late stage and cross over rounds. While Arc is geographically agnostic, to date most of our investments have been based in Israel, Europe and the US (outside of Silicon Valley). Many of our portfolio companies have benefitted from our assistance on strategy, tactics, business development, and even distressed situations.

We are active partners from seed to exit and work closely with visionary founders and teams thoughout the different phases of scaling and internationalization. We find great value in ensuring mutual compatibility and alignment, as well as understanding the DNA of your company, BEFORE committing to working together. We focus on getting to know you and the team, typically during a 3-months period. We’ll work closely with you to understand what value we can bring, and to align expectations from both sides. Together, we will map out the opportunities, the challenges and the growth journey ahead Only then, after this “kissing period”, you and we will know if a partnership feels right. This makes the final decision and commitment feel easy. Introduction & fit People matter…and team dynamics are important to us. Every individual and team is unique and have their own strengths and perspectives, which is why our introductions are preferably done over a cup of coffee, where we can get to know one another. Throughout our interactions we look for fit and common values. We cherish people with strong convictions, with the background and experience to back them up. We do not take a transactional approach to investing, but see this as the beginning of a long-term professional relationship based on integrity and transparency…and yes, working together also needs to be fun! Experts & team building Scale Capital brings more than just capital; we bring decades of know-how, domain expertise and access to relevant networks and stakeholders in Europe and North America. We bring our Scale advisor and investor network into play, with more than 80 industry and domain experts that can bring strategic and operational value, even before we invest in your company. This is way for you, as founder, to assess our value add and expertise before making the big decision of bringing us on board as an investor and active partner. Term-sheet & 100-day plan We believe that term-sheets should be a kept simple, founder-fair and with the future scaling of the company in mind. That means no terms that hinder future fundraising or are misaligning interests of founders and investors. It has to be a win-win situation for all parties involved. Before we close any deal, we actively work with your team to develop an acceleration plan, a 100-day plan covering all aspects of your business. That way everyone is well-aligned by the time the investment is transferred into the company account and ready to be put to work. Access to the Scale network of advisors As a founder, you sometimes need someone to lean on, and learn from. Someone who has been in your shoes; made the mistakes, felt the pains and successes. We understand. That’s why we offer access to a wide network of more than 80 advisors and specialists, who can share operational expertise, industry insights and strategic advice to companies in our portfolio. FAQ Why focus on the US market? The United States is by far the largest economy in the world. It has one of the highest GDP pr. capita and a homogeneous market with 330 million consumers. The technology adoption is high, and the market for B2B technology products and services is the largest in the world. In many ways this is a dream market for ambitious tech entrepreneurs. However, it's a highly competitive market and the go-to-market strategy may look very different from what you are used to in your home market. Scale Capital has been working with technology companies for over a decade and developed and tested approaches for acceleration and scaling in US market; this involves setting up operations, finding product/market fit and scaling teams. In addition, we work with US partners to provide the required growth capital for every part of your journey. Through an extensive network of more than 50 advisors, we provide expertise and value to founders whether it’s on the ground in New York or San Francisco, or the Nordics. We help you win in the US market. What do we invest in? We invest in early stage technology companies at the growth inflection point between the Seed and Series A round and deploy $500k-$1.5M initially, with reserves for follow-on investments. Our sweet spot is B2B tech founder teams in the Nordics, who are determined to build global companies they can be proud of. How do we add value? We understand the entrepreneurs’ journey, as we’ve been down that road ourselves. We know how to listen and when to step in. We have been working with technology companies for over a decade and developed and tested approaches for acceleration and scaling in US market; this involves setting up operations, finding product/market fit and scaling teams, and together with our US partners provide the required growth capital for the journey. We are company builders focused on scaling businesses and empowering change. We are an active partner for the duration of your company's growth journey. Why the kissing period? We find great value in ensuring mutual compatibility and alignment, as well as understanding the DNA of your company, BEFORE committing to working together. We focus on getting to know you and the team, typically during a 3-months period. We’ll work closely with you to understand what value we can bring, and to align expectations from both sides. Together, we will map out the opportunities, the challenges and the growth journey ahead. Only then, after this “kissing period”, you and we will know if a partnership feels right. This makes the final decision and commitment feel easy.

Road2 is located in Haifa – a place where you can easily access cutting-edge facilities, mentors, and resources to help grow your start-up. It is a place where you will feel at home. Accelerate your company’s performance with top-notch business advisors, nurturing entrepreneurial programs, leading multinationals, and global investors. We exist to provide a cultivating space for founders that build inspiring businesses. Then we invest in the best.