CJ Investment plans to invest 400 billion won in startups aimed at developing new growth engines focused on four major growth engines: culture, platform, wellness and sustainability.
CJ is actively expanding its equity investment and collaborating with startups after announcing the company’s future innovative growth strategy through its mid-term vision. Recently, it has been seeking new businesses and synergies by conducting strategic investments including a business collaboration with ‘bemyfriends,’ a global fandom startup, and investing in healthcare funds.
It is also expanding its accelerating functions that identify promising new startups and provide proactive investments to support their growth. In line with this, the company is currently operating O!VentUs, an open innovation program that helps strengthen business capacity and promotes joint commercialization by recognizing startups with potential.