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About

Est in 2007 in Homebush just minutes from Sydney Olympic Park in the backroom of a local gas station by Joseph Nohra, then a 20 year old fruit and vegetable trader at Sydney’s Flemington Markets, Joseph seen an opportunity to consolidate neighbouring properties at the entrance to the very fruit markets at which he traded daily.

Within a few months of his vision Joseph consolidated the neighbouring lots and sold them for a record rate that resulted in a $24,000,000 transaction which paved the way for Cedarock to establish.

Over a decade later, Cedarock manages involved investment in some of Australia’s most promising tech, consumer goods and property related startups and emerging companies.

What we look for when searching for Australia’s next unicorn?

Cedarock is always interested in having a discussion about your next venture.

We know what it’s like starting a new venture and know that most of the time it may feel as though everything is going against you.

That’s where we come in, if you have a brilliant idea that can shake up an industry, we want to hear about it !

If you have the right drive, vision and are looking for a partner to help you grow, we might just be able to start something special together.

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