We invest in early-stage businesses and transform them into breakthrough brands.
In a world where technology has become commoditized and every idea can be easily replicated, a strong brand is the ultimate moat. That's why we believe that building a memorable brand early on has become the decisive competitive advantage of today.
At Bust, we’re here to help build the next generation of standout businesses. So we don’t follow the typical VC playbook. Gone are the days of building the company and adding the brand later. They must go hand in hand. Because business as usual simply doesn’t cut it anymore.
Investing early
We invest early, from Angel to Seed, in ideas that are ready to get in front of the right people.
Nordic focus
We partner with companies based in the Nordics, but we think big and have the muscle to help you scale internationally.
Opportunity over sector
We back tech-enabled businesses and aren’t too hung up on sectors. If your idea meets a real need or just makes people happy, we’re listening.
Brand obsessed
We truly understand the commercial benefits of building a strong brand, having worked with and for some of the world’s top brands.
Genuinely long-term
We are not a fund, but a family office-backed investment firm with evergreen capital. This means we are in it for the long haul – without exit deadlines.
No sweat equity
We don’t believe in sweat equity or charging fees. Our support is on us, because we believe it will enable success. That means 100% aligned interests.