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We obsess over the values shifts driving consumers and the tech shifts underpinning consumer adoption. The need and potential is clear, and the opportunities are massive.Evolved attitudes and social norms are shaping new demands. Antiquated and fragile systems are begging for reinvention. Ongoing demographic shifts are fueling deep, fundamental needs. The power of technology for progress is more profound and scalable than ever.We live in a society dependent on thoughtful bridging of on-and off-line worlds. Generative AI will unlock a new set of possibilities. Nimble adoption and swift, bold change is the norm. We believe opportunity lies ahead of the trend. In an industry obsessed with trailblazing, we go one step further: We meet the consumer where they’re going. When big thinkers are poised to transform culture, they become more than just founders, or CEOs, or investors, or entrepreneurs. They become Forerunners.Forerunner Advantage Forerunner is a research-focused, thesis-driven venture capital firm that’s dedicated to serving a fast-changing society with complex needs. We believe in walking the walk: early action, high conviction, engaged partnership. Research-focused: We commit ourselves to having a constant pulse on what people are doing and why. This requires both IQ and EQ - we combine data-driven research with an intimate understanding of peoples’ needs. We always show up with a prepared mind. Thesis-driven: We leverage our research to uncover business opportunity and invest in the teams best positioned to reshape categories and help transform culture, such as Faire, Chime, Glossier, Hims&Hers, ŌURA, The Farmer’s Dog, Ritual, and more. And the work doesn’t stop when we invest. Consumer-led: The consumer is our North Star. We invest to support evolving societal needs and further the potential of people. We see technology-driven change as a means to meet the consumer - your user - where they are going. Credibility-building: Working with us is a statement about the company you aim to build. Our focused efforts and decades-long track record of partnering with category-defining companies early have established Forerunner as a true advantage to founders.

We believe that by investing in the brands and technologies that consumers want and use, we can help shape a brighter future, not only for consumers but also for the planet. Our vision is to empower the next generation of consumer-focused disruptors by providing them with the resources and support they need to transform the way consumers live and work. Investing in startups at the earliest stages, and then helping them innovate and scale through XRC’s unique and disruptive capital and service platform, will allow us to deliver the highest value to our entrepreneurs, strategic partners and limited partners. Who We Are XRC Ventures is a venture capital firm and startup accelerator for the next generation of disruptors in the retail technology, consumer healthtech, and consumer goods sectors. With support from our world-class retailer and eco-system partners, XRC Ventures has become the first design-centric retail innovation ecosystem of its kind. Our Funds Accelerator Fund. Invests in pre-Seed to Series A companies in retail technology, consumer goods and the consumer healthtech. Brand Capital Fund. Invests Seed to Series A consumer product companies in beauty, personal care, home goods, and health and wellness categories. Opportunity Fund. Invests in post-Seed to Series A companies in the next generation of retail technology and consumer goods. We co-invest alongside top venture capital funds and provide follow-on capital to select XRC Ventures alumni scaling their companies beyond product market fit and achieving exponential growth. Investment POV At XRC, we look for visionary founders who are leveraging technology to positively change how humans live their lives as consumers. The need for technology in consumer serving businesses, combined with the breathtakingly rapid advancement of AI and other technologies, makes the consumer tech space one of the most dynamic areas for early stage investing. We are excited to be well-connected and right in the middle of this exciting industry. We articulate on our investment thesis in our Investment POV, which in turn drives our focus on the following four core innovation areas: Commerce Enablement. Startups fueling the digital transformation of retail. We're focusing on areas such as AI automation, distributed commerce platforms, consumer fintech, loyalty tech, and the evolution of commerce supply chains. These ventures will help redefine commerce and create a seamless buying experience. Emergent Channels and Revenue. Companies reshaping how consumers discover, engage with, and purchase products/services, inventing entirely new paths to customers, and classes of revenue. This includes shoppable content, product-as-a-channel, loyalty commerce, service retailing, trans-channel experiential retailing, and AI bot-mediated commerce. Consumer Healthtech. Ventures making personalized health outcomes more accessible and efficient. This includes technology platforms for consumer health, remote health services, subscription wellness, health outcomes-as-a-service, and aging-in-place & assured living solutions. Sustainable Commerce. Businesses driving the shift towards a more sustainable and circular economy. This includes on-demand local manufacturing, alternatives to ownership, alternative materials, subscription retail, and sustainable consumer finance.

We're in the business of making a difference. One Better Ventures works with exceptional entrepreneurs to unlock potential and build an inspired community to do well and good. We partner with distinctive consumer brands that aim to have a positive impact on the world. We advise and invest in companies who are entering a rapid growth phase. Our track record includes building businesses like Burt’s Bees and Seventh Generation, and leading them to successful exits. Now we are working with innovative ventures like Leesa Sleep, Filter Easy and Disruptive Enterprises as aligned, principled, and patient investors and operating partners. We run One Better Ventures with a deep commitment to service and corporate citizenship in our community, and we donate 10% of our profits to charity. Do well. Do good. Do One Better.

We are committed to opening doors and creating partnerships. With a deep network, nimble capital, and passion for the consumer experience, we deliver high-impact partnerships for exceptional founders. When G9 partners with you, we are on your team.

Selva Ventures was founded in 2019 with an ambitious mission: to invest in brands that make their consumers’ lives better. We believe that health and wellness is one of the most important pillars of the consumer economy. Healthier people are happier, more productive, live longer and cost less to our healthcare system. For many people, living healthier lives is complicated, confusing, expensive and inconvenient; we hope to play a part in changing that. To us, making consumers’ lives better means better ingredients, better function and better emotional connection with the consumer. It means nutrition, personal care and technology with high quality inputs that the consumer can trust; it means products that deliver on their promises with real efficacy; and it means experiences that the consumer can truly engage with, making their wellness journey fulfilling rather than a chore. We know one thing for sure: when healthy habits are engaging, rewarding and fun they are far more likely to stick and therefore have a lasting impact. We see a golden age of consumer products on the horizon, driven by our society’s continuous learning about what we need to live healthier lives. We view entrepreneurship as the answer to solving the problems we know about and the problems we will soon discover. We are proud to partner with these amazing founders to give them capital, strategic resources, network, advice and moral support, and in doing so we hope to play a role in making consumers’ lives better.

We are the venture investment arm of the Kering Group, acquiring minority holdings in startups. Kering Ventures aims to increase Kering Digital and Innovation‘s impact by supporting emerging leaders at the intersection of technology, commerce and culture. What we offer We want to share our passion for imagining the future of Luxury. We connect entrepreneurs with our ecosystem, which comprises our Houses and international network. We bring business opportunities, and share our luxury expertise. What we are looking for We back extraordinary entrepreneurs who have a clearly-articulated vision, who are willing to change the rules of consumer demand and are ready to craft outstanding customer experiences. We look for brands and technologies with billion-dollar market opportunities in the consumer industries, particularly in the Fashion, Beauty, and Lifestyle segments. Our investment focus is early stage, with tickets ranging from €1M to €10M.