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Asymmetry Management

Early-stage venture capital firm investing in overlooked founders building software-enabled businesses across consumer technology, prosumer tools, and small-business software.

Asymmetry Management is an early-stage venture capital firm that invests in software-enabled businesses across three related areas: consumer technology, prosumer tools, and software for small businesses and freelancers. The consumer practice targets apps and services intended to become essential to everyday users; the prosumer practice backs tools that allow individuals to perform professional-grade work; and the small-business practice focuses on purpose-built software designed to help companies and freelancers save time, increase earnings or scale.

The firm describes its mandate as backing overlooked founders - those building products and durable businesses that are not obvious to the broader market. Its stated preference is for companies others may overlook, with an emphasis on founders who see what others do not.

Portfolio activity spans active and exited investments across learning, gaming, automation, video, developer tools, financial services and other software applications. The firm also presents prior investments made by members of the team alongside its own portfolio. Technical areas of interest include software development, developer tools, automation, video, financial services technology, and apps and services more broadly.

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