All Turtles
All Turtles is a venture studio that creates, invests in and partners with technology companies, building products first and companies later across design, engineering, brand and AI.
All Turtles is a venture studio that creates, invests in and partners with technology companies. The firm describes its operating model as building products first and companies later, working alongside founding teams and organisations on product development, brand building, design and engineering, including AI-powered products. Its stated objective is to develop memorable brands and products with simple, direct business models oriented around real-world problems.
To date, All Turtles has invested in, started or partnered with 45 companies. Portfolio and partnership activity spans a range of verticals, including fertility and family-building, workplace video, privacy, productivity, employee reporting and autonomous safety - a spread that suggests a thesis built around applied product categories rather than a single sector.
Leadership includes co-founder and CEO Phil Libin and co-founder Jon Cifuentes, who heads partnerships. The studio's positioning sits between venture capital and product development: rather than acting solely as a financier, it embeds design, engineering and brand capability with founding teams, with partnership as the primary mode of engagement.