ADB Ventures

Accompagner les champions de l’impact qui changent la donne. Comment ? Long Terme: Grâce à notre structure evergreen, nous accompagnons nos entrepreneurs humainement et financièrement aussi longtemps que nécessaire et utile. Proximité: Forts de nos racines entrepreneuriales, nous agissons au plus près des entrepreneurs pour créer des synergies positives. Expertises: Nous levons des fonds uniquement auprès d’entrepreneurs, aujourd’hui près de 80 actionnaires, prêts à partager leurs expériences entrepreneuriales, sectorielles et métiers. Impact: Fidèles à notre ADN impact first depuis plus de 20 ans, nous sommes les partenaires de modèles pionniers, innovants et engagés. Thèse d’investissement Nous investissons en equity ou quasi equity de 250k€ à 2,5M€ en lead ou co-lead de tours de financement de Seed et Série A : Impact: Dans les champions de l’impact, menés par des entrepreneurs inspirés et inspirants, portant des solutions accessibles au plus grand nombre Ambition: Ayant un potentiel de croissance de l’impact et du business important et la volonté d’apporter des changements systémiques à leur secteur Go-To-Market: Dans des entreprises en phase d’accélération commerciale, avec des premiers retours d’usage et des métriques impact Collectif: Avec des entrepreneurs souhaitant s’entourer et valorisant notre accompagnement de long-terme

Aduna Capital is a visionary investment firm dedicated to unlocking the transformative potential of African startups. Our mission Our mission is to empower the next generation of African innovators by providing them with the capital, guidance, and network they need to succeed. We focus on early-stage, tech-enabled startups with the potential to scale and bring about positive change. Our vision At Aduna Capital, we envision a thriving African entrepreneurial ecosystem where innovative startups have the resources they need to scale and impact the global market. We believe in the transformative power of technology and entrepreneurship to drive economic growth and improve lives across the continent. Unlocking the transformative potential of African startups through visionary investmentsInnovation: Championing cutting-edge solutions. Integrity: Upholding transparency and ethical investment practices. Impact: Committing to long-term, sustainable development. Inclusivity: Ensuring diverse representation and equitable opportunities.

We are an early-stage investor with alternative fund structures for each alternative investor type. 50 million EUR Assets under Management 3,600 million EUR market cap of total portfolio 17,000 employees in the portfolio 13 exits 3 IPOs 5 investments per year on average 500 thousand EUR minimum ticket sizes We add true value in many dimensionsExpertise: We know what we’re talking about because we’ve been there. We have grown and run everything from startups to international corporations on three continents. Access to funding: We help to secure significant follow-on fundings and configure the ideal cap table. Our own follow-on funding strength is supplemented by our proprietary access to globally renowned venture capitalists, growth equity, private equity players, and strategists. For debt funding, we maintain close contacts to venture debt (providers), commercial banks, and alternative lending players that we know will deliver. Network: We have a large network and access to investors, partners, technology providers, regulators, startups, talents and corporates that we are happy to provide to you. Entrepreneurial spirit: We all have one thing in common: a strong and determined entrepreneurial spirit, unconventional thinking, and a passion for innovative ideas that drive business opportunities forward.

By co-investing Mozaic Investors is increasing the chances for each stakeholder to gain from being part of the syndicate. Investors gain by diminishing the high risk related with investing in new ventures and by increasing their portfolio diversity by being exposed to high reward opportunities. Startups gain from the opportunity to raise money in underserved markets where venture capital is limited and in very early stages of the company. They also gain from the vast network of experts and successful entrepreneurs that are part of the syndicate thus increasing the potential on the investment with the smart money. Mozaic is a response to a couple of important problems that the startup ecosystem in Moldova and in the region is facing. The Investors Perspective. Lack of startup investing knowledge: Investors, especially in Eastern Europe, are not used to invest high-risk capital with the awareness that they can lose everything invested and the understanding that they have to keep the founders motivated enough because they are the ones developing the products thus investors should take only a small share of equity. High-risk investing alone: Not having a validation process for the startups usually leads to risky bets that investors take. The limited deals they are exposed to, contribute to decisions when they chose only from what they can evaluate. Not knowing other investors that can share the risk with them decrease the performance of their investments, thus not incentivizing the investors to keep investing. Lack of legal framework: The high cost of legal work regarding an investment makes investors to restraining investing in startups. Unclear rules, unprivileged legislation for investors are not something that an investor can change alone. There should be a common action and suggestions made to the legislative body. Lack of startups deal flow: Diversifying the portfolio require an increasing number of investible startups to choose from. An individual investor has no time and means to know all the startups there are in the ecosystem that are looking for investment thus exposing himself only to the direct approaches. The Startups Perspective. Lack of venture capital: By venture capital we are referring to alternative financing when startups are raising capital from private investors where no other financial institution are ready to finance the initial ideas and startups. Traditional financial institutions usually require more financial data, guarants or other indicators that a newly formed entity simply do not have. Thus founders are unable to support the developing teams and launch the products. A venture capital is not a loan and investors are aware that they can lose it. Also the founders are not tied to reimburse it the in case of failure, thus incentivising more founders to work on more ambition and rewarding projects not putting themself and their families in debt. Founders not owning the company: By investing the most of the money or all the money in the startup traditionally is expected the investor to have the majority of the social capital and voting rights on the matters regarding the activity of the company. This fact is not helping the founder to feel that he is in charge of the company thus he is losing motivation and is not engaged enough to achieve the company’s goal. Lack of smart capital: By accessing the capital from investors, founders also gain the access to investors that are experienced entrepreneurs and connected people that can advice or introduce the founders to potential clients. Ethical money: By promoting the highest standards of ethics throughout the investment cycle, the investors must act with integrity and respect while dealing fairly and objectively with the founders. The ambition is to help early stage companies become industry-defining and sustainable businesses. The Ecosystem Perspective. Not fully functional ecosystem: By covering to a good degree the other components of the startup ecosystem like Infrastructure (coworking, prototyping facilities) and Knowledge (know-how, conferences, events) there is a lack in continuity and sinergy in startup creation process. Not having the Capital and Legal components of the startup ecosystem makes the other components unproductive. Startups looking to other countries or even moving to pursue their goals. High levels of uncertainty: Startup world is known by having a high dose of uncertainty, but by adding to this the fact that founders do not know how they will finance their startups or the next steps in scaling, they have anxieties that keep them from starting in the first place.

To understand us as investors, it’s important to know the core beliefs and values that guide us. Technology has the power to transform the world. We believe in technology’s ability to solve problems and disrupt the global landscape - across industries, disciplines, populations, and continents. Whether it’s improving service delivery, democratizing access to resources, simplifying collaboration, or tackling other social challenges, we want to help today’s innovators make a difference. We’re committed to supporting your vision for making society and the world a better place. Mission-driven founders form the nucleus of a generational company. We back mission-driven entrepreneurs - those who will stop at nothing to solve a deep pain point that they know well. It’s this passion, even obsession, that can inspire, create, and lead strong teams through all the ups and downs of building an iconic business. We want to work with partners who are ready to go after big things and we're dedicated to helping them turn their vision into reality. You can build a large company in any location. While talent and great ideas can exist anywhere, opportunity is not always equally distributed. We aim to help bridge that gap - empowering entrepreneurs in any location to find the opportunities they need to realize their vision and grow successful businesses. Every entrepreneur deserves a fast, open, and respectful process. We know that every minute you spend fundraising is one less minute spent building your business. That’s why we strive for a turnaround time of just a few days. We value your time and keep things moving briskly, so you can stay focused. We can make the greatest impact as a Seed investor. The seed stage is the most formative time for a startup and often, where you need the most support. This key stage is where we believe we can add the most value - whether it’s helping you with hiring, finding product market fit, building your company culture, or getting your next financing round. We lead or co-lead with an investment of $500k - $1.5m and often back our startups through multiple rounds. An investor should be your biggest cheerleader and most trusted partner. We’re committed to building strong relationships with all of our entrepreneurs. That begins with earning your trust - something we strive for from the very first meeting. Our job is to support you and act as your biggest advocate, but we also never shy away from asking the important questions and providing tough feedback when necessary. Having run our own companies, we pass on as much of our operations knowledge as possible to help you build a successful venture. Our ultimate goal is simple: to be the first investor called when a founder needs advice. We never stop learning. We will never stop challenging ourselves to be better mentors, attract the right deals, and pick the best opportunities. We’ll always work tirelessly to help our founders be their best selves and make the biggest impact. It’s been our mission from day one.

We are laser-focused on helping you remove road blocks and avoid pitfalls. Whether you need strategic, operational or tactical guidance -- we are here to make sure you win. Top Down's leadership team is a group of passionate, experienced founders who are invested entirely in your success. Engage our team of skilled, dedicated executives who want to help you achieve stratospheric success. Our team is laser-focused on helping you remove roadblocks and avoid pitfalls. Whether you need strategic, operational or tactical guidance -- we are here to make sure you win. 20 Years Avg. Experience: Taught us to always be looking around the corner Up to $5,000,000: We have flexible investment sizing and structures 100% Success Rate: Our investment thesis is “Just Win Baby”