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Established by founder and former CEO of Vital Proteins and backed by a team of highly successful consumer brand entrepreneurs and investors, Starshot Ventures Launch Pad – SVLP – is a venture creation studio that forges innovative brands meant to deliver on consumers’ wellness needs. We are seasoned leaders and well-respected brand builders on a mission to provide better wellness solutions for all. We lead with curiosity and chase bold ideas in the pursuit of helping others be their best.

We invest in driven and passionate founders across the value chain who are transforming the food ecosystem. Our team is purpose-built to partner with founder teams and to help realize their ambitions. These Are Our Main Areas of Focus:Digital Capabilities: Emerging connected commerce capabilities that remove friction from the food value chain and unlock 1:1 relationships with consumers. Emerging Food Brands: New products and brands that uniquely meet the needs of growing or underserved consumer groups, in both human and pet food. New Go-to-MarketModels: Capabilities that reimagine food beyond CPG. Novel approaches to food service channels, the intersection of food and healthcare, pet ecosystems, and more. Agriculture & Packaging Technologies: Sustainability and circular economy capabilities that drive impact and build a resilient food ecosystem. We Bring More than Capital. We bring strategic perspective, technical expertise, and industry connections to elevate emerging brands to the next level. Modern Brand Building: Tried and true brand strategy & design principles coupled with the effective sampling, influencer/ambassador, and shopper marketing levers. Product Dev & Food Safety: Deep expertise on regulatory, claims, formulation guidance, labeling requirements, and food safety best practices. Expansion Planning: Extensive manufacturing & logistics insights with expansion planning tools to support commercialization plan. Route to Market: Roadmap connecting the brand and consumer with the best expansion strategies, customers, and tactics to reach growth goals. Connected Commerce: Data driven digital strategies, experimentation techniques, and introductions to trusted vendor partners in our digital network.

We believe the largest companies of our time will utilize breakthrough technologies to solve systemic problems in a profitable and scalable way. As entrepreneurs we’ve helped grow household names like Apple, Twitter, and Patagonia. As investors we’ve helped build world positive category disruptors like Beyond Meat, Proterra, and Diamond Foundry. First and foremost, we’re product designers and company operators, and we are on a mission to support purpose-driven entrepreneurs across three investment pillars: Sustainable Systems: Transforming the industrial systems of the global economy to be safer, more efficient, and carbon-free. Healthy Living: Reimagining healthcare, food, and consumer goods in ways that enable healthier lifestyles for all, from outcome-driven personalized care to new consumer wellness offerings. People Power: Reshaping financial services, insurance offerings, and work productivity systems to empower individuals and small businesses with the tools for financial health and success. Our Credo We founded Obvious Ventures on a simple belief that the most valuable companies of our time will be the ones solving humanity’s biggest problems. Our purpose is to support the world positive entrepreneurs building these disruptive solutions. Together we can reimagine huge sectors of the global economy in ways that move the planet forward. We place great value on values and culture. We hold ourselves and our companies to the highest ethical and moral standards. We select for, and cultivate, values-based leadership across our entire portfolio. We practice humility by reminding ourselves we’re not perfect and we will make mistakes. We practice audacity by taking bold risks and investing in companies that we wish existed. We use our operating experience to help define the big vision and sweat the little details. Ultimately, we see profit and purpose as a virtuous circle. In the right combination they form a flywheel that will deliver enormous financial returns while transforming capitalism in a world positive way. How we practice thisWorld Positive Report: Obvious invests in companies with impact baked into their business models. Learn more about the environmental and social imprint they are leaving on the world. World Positive Term Sheet: We encourage entrepreneurs to incorporate their mission and values into our term sheets. Certified B Corp: Obvious is a Certified B Corp and we perform a bi-annual audit to ensure we’re putting our values into practice.

Established in 1999, iGlobe Partners was founded by Soo Boon Koh in Silicon Valley after she was tapped by Singapore’s government to set up and manage the operations of a corporate venture in the United States and Europe for more than a decade. In 2009, she headquartered the company in Singapore, pioneering the country’s Venture Capital (VC) scene with Singapore’s first female-led VC firm. Since then, iGlobe has become a premier global VC with a strong track record of enabling startups to scale game-changing innovations. Our funds have continually achieved top-quartile performance and have birthed multiple unicorns for our founders and successful exits for our investors. We value genuine partnership and integrity. Our roots lay in our passion for technology and a desire to change the world for the better. Embracing every aspect of diversity, we scour the globe for visionary founders from diverse backgrounds. We aim to build the future by unearthing, investing in and growing promising startups to become leading pioneers in their field. We work with our founders in every step of their journey. Let iGlobe be part of yours. Our Values We understand your desire to change the world for the better and we make sure your VOICE is heard. Value Creation: We have decades of experience through multiple market cycles, delivering superior returns and driving meaningful tech advancement. Openness: We love to hear about game-changing technologies and new ideas from driven entrepreneurs and industry leaders from all backgrounds. Integrity: We cultivate long-term relationships built on integrity and trust, as founders’ investor of choice and investors’ trusted fund manager. Connecting: We connect deeply and extensively, inspiring all to achieve their fullest potential through our mentoring, experience and commitment. Empowering Tech: We unearth and support technologies that empower individuals, revolutionize industries and build a sustainable world for the future. Our Investment Focus We welcome you to join us in shaping the future we envision. The Future of Cities: PropTech, Mobility, Metaverse, Media, Robotics… The Future of Money: Digital Banking, Financial Inclusion, Payment, Insurtech, DeFi… The Future of Bio: Climate Change, Renewable Energy, Food & Agriculture, Materials, Diagnostics… The Future of Health: Digital Health, Health & Wellness, Lifestyle, Diagnostics & Therapeutics, Precision Medicine…

In the 1990s, Howard Schultz built Starbucks into one of the world's most iconic consumer businesses. In 1998, after taking Starbucks public, Dan Levitan and Howard founded Maveron. They recognized that digital technologies would integrate into people's lives in unprecedented ways. They equally recognized that great teams attacking consumer-focused problems would require a rigorous understanding of human behavior. This belief has remained Maveron's north star for over 25 years. Since our founding in 1998, our focus has remained consistent: early, true partnerships with non-normal entrepreneurs building consumer brands. It's great entrepreneurs - with passion, curiosity and rigor, courage and integrity - that create iconic brands. As a firm, we specialize in what we do best: consumer. We invest under the premise that value creation comes through identifying where consumer behavior is changing, especially before it's obvious – and we are obsessed with observing how people live, work, learn, play, eat, and stay well. Often, we look at how technology and consumer centricity are disrupting archaic industries such as real estate, health care, finance, education, food, and energy. We seek companies that change culture and the way we live. We call it "creating a cauldron of consumer passion." do better than just profit In June 2021, on the 23rd anniversary of our founding, we proudly announced our B Corp certification, joining an ever-growing list (including portfolio companies Allbirds, Lovevery, and Nécessaire). These are for-profit companies that use the power of business to build a more inclusive and sustainable economy. As investors, we partner with founders who obsess over improving the lives of consumers every single day. Additionally, a significant portion of our LP base is comprised of children’s hospitals, foundations, universities, and philanthropic families who also hold this shared mission of making the world a better place. When we do well for them, the world does too. We’re excited to continue partnering with founders and investors who understand the weight of their power and who aim to shape the future - for good. redefining consumer The makeup of a consumer business has drastically changed since the 90s until now, but the core remains the same: companies that integrate into people’s lives and make the world a better place.

Bluestein Ventures is a leading early-stage venture capital fund investing in the future of food. Our focus is game-changing, early-stage ventures across the food industry that redefine how consumers achieve their health and wellness. Our investments span the entire supply chain – both B2C and B2B – with a focus on four areas: high-growth consumer brands, proprietary foodtech, next-gen commerce, and digital technology. Our target stage is Seed to Series A. We’re active investors, going beyond capital to help our portfolio companies develop, iterate, and implement their go-to-market strategy to achieve product-market fit and set the foundation for scale. Since Bluestein was founded in 2014, we have invested in over 40 companies. Notable investments include Factor, the #1 prepared meal-subscription service that exited to HelloFresh in 2020; FourKites, a freight location intelligence platform for large shippers; Meati, a minimally processed fungi-based alternative protein; and Foxtrot, a new-age convenience store. Other investments include Mori, Vive Organic, New Culture, and Provi.