Tola Capital

Our focus is on B2B software, and we are committed to partnering with companies that are well-positioned to capitalize on the megatrends shaping the future of how businesses leverage software in their day-to-day operations and interactions. As early stage investors, we provide our partners with the resources and support they need to grow and scale. Our team has extensive experience in supporting companies throughout different stages of growth, and we leverage our network of industry contacts, strategic partners, and investors to help these succeed. Our presence in key cities in Europe and the US allows us to provide valuable insights and connections, helping our partners expand into new markets and grow their businesses abroad. We are committed to helping our founders build successful ventures with lasting impact and value. We believe in the power of partnerships, and we work closely with our portfolio companies to help them achieve their goals and realize their full potential. WE LOOK FOR FUTURE TRENDS NOT PRESENT HYPES Targeting companies addressing the mega-trends shaping the technology of tomorrow WE ARE BE MORE THAN JUST CAPITAL PARTNERS Creating genuine partnerships and providing aligned and operational support to accelerate growth WE BELIEVE IN PEOPLE WITH DISRUPTIVE VISIONS Who seek to transform industries through innovative technology and unique approaches

We are entrepreneurs and operators and have been working together for over 25 years. Investment thesis. Focused on Software++ We invest in enterprise software companies building mission-critical solutions for their customers that also have two additional characteristics (or plusses, as we call them) that are truly differentiating: + Transformational tech The first plus is technology that enables transformational, rather than incremental, change. The kind of technology that has the potential to materially impact the underlying value proposition within a specific domain. Technology that is so valuable in its own right that it is both a hedge against the company’s business model and a significant valuation multiplier. + Multi-layered monetization strategies The second plus refers to monetization strategies that go beyond typical SaaS licensing fees. Typically a byproduct of their business model, such companies have other inherent value that goes beyond traditional revenue. That value comes in the form of the unique and proprietary datasets they have created, the technical artifacts they have developed, or the network effect of an ecosystem. We refer to the conversion of these two features as Software++, a combination that consistently gives companies a major competitive advantage while dramatically increasing their upside potential. Stage: Seed and Series A Geography: California and Texas Industry: We are sector and vertical agnostic, and seek out high-performance companies Initial checks: $1 million to $5 million (often the first institutional investor) Follow-on checks: We double down on winners and can invest up to $10-20 million to back them across their entire lifecycle Driven by our values. Teamwork: Venture capital is a team sport. We work with other investors and our LP base to bring founders the support and expertise they need to succeed. Mutual respect: We always have our founders’ backs, and expect them to have ours. Alignment: Our success hinges on staying aligned with our founders and our LPs and working together to everyone’s benefit.

We invest at an early stage in exceptional SaaS and Cloud founders who are at the point of product market fit and are ready to grow fast and go far. If you have the ambition to lead your category or create a new one, and your product solves critical business issues with signs of real market potential, then we can support your journey. Deep SaaS and Cloud expertise. There’s never been a better time to invest in European SaaS and Cloud. We’re open to investment opportunities of any category, but we specialise in these areas: Cloud Computing The future won't be powered on technologies of the past – and it certainly won't be on-premise. The cloud is more widely used and continues to grow its capability and penetrate deeper layers of the enterprise. Computing Cloud companies provide enabling technologies and help their customers harness opportunities in front of them, often hidden in dense data and fragmented systems scattered across digital and physical locations. They’re often developer-first and product-led. Keywords: Datalakes, OSS, DataOps, MLOps, Dev Tools, API, Virtualisation, Containers, Encryption, Decentralisation, Kubernetes, NoSQL, Search Technologies, Serverless, Headless, Deep Tech, AI Portfolio examples: Element, FiveAI, Forest Admin, Scortex & Wercker. Modern Enterprise Modern enterprises want to innovate and deliver on digital transformation to stay relevant and remain market leaders. This requires continuous innovation to become more agile and efficient. Modern enterprise solutions are a critical layer of operational functionality which deliver better experiences to customers. Keywords: RPA, CX, WFH/WFA, BI, Cyber, Low code/no code, Mobile Portfolio examples: Acin, Apperio, BRYTER, Claimsforce, Dixa, Glofox, HeyJobs, NewVoiceMedia, Panaseer, TestGorilla, Topia, Tradeshift, Triptease, Upvest, Vizolution, Vortexa & Workable Industry OS Business leaders don't have time to waste on complex or dated software. They want to do everything in a single, OS-like solution along with a marketplace of partner apps to further grow and customise functionalities and embed payments. And users of those tools expect the software to be beautiful like their everyday consumer platforms such as Facebook, Instagram, and Uber. Keywords: Vertical Saas, T-shaped SaaS, Subscription + Payments, Passion Economy, B2B2C, D2C, Disintermediation of commerce Portfolio examples: Adfenix, Avrios, Brightpearl, Easol, Glofox and Mews. Future Finance The financial playing field is evening out as incumbents struggle to innovate and initiatives such as Open Banking and PSD2 enter the scene. We see a new wave of financial services and insurance products emerge to offer great user experiences and a new generation of products. Keywords: Payments, InsurTech, FinTech, DeFi, Open Banking, RegTech, Anti-Fraud, KYC, Compliance Portfolio examples: Currencycloud, Claimsforce, Dealflo, Demyst, Futrli, GoCardless, Paddle, Stable, Upvest and YuLife. Fulfil your potential. We strive to give founders what they need to succeed. We provide a platform of insights, networks and expertise that nurtures leadership, promotes talent and shares knowledge and learnings from across our portfolio to support founders on their extraordinary journeys. Founder-friendly principles. We believe how we behave is as important as what we do. Our team follows a set of guiding principles to keep everyone focused on the destination while having fun on the journey. Have fun, make money: For us there is no point in one without the other. We’re friendly and informal, but driven by a relentless hunger to win. We intend to deliver tremendous returns to our investors but have fun while we’re doing it. Challenge everything: We hold no regard for the status quo. Boundaries are there to be broken. We are open to challenge, and challenge openly, fueled by a belief in a diversity of views and a desire to learn. Do the right thing: We treat everyone the same and aim to show empathy and understanding to all, no matter our differences. We do what we say we will and expect the same in return. (ie Don’t be a dick). Play the long game: We aim to build powerful partnerships, lasting relationships and long term value. We don’t just invest in companies - we invest in people, in relationships and in the overall eco-system for the benefit of all.

We are a strategic capital partner, taking a thesis-driven approach to investing. Our Philosophy We believe that the shift happening towards next generation business software is the greatest area of value creation in technology history. Driven by the prominence of internet natives, large-scale digital transformation, new and expanding software budgets, and an increasing demand for software by laggard industries, we attempt to be at the forefront of this shift. We succeed when the entrepreneurs we invest in change the way businesses operate for the better. We are a venture capital firm with offices in New York and San Francisco. We believe a thesis-driven investment strategy and a hands-on approach to working with our founders is the best way to generate outsized returns for the foundations, endowments, and fund of funds that support us. We raise modestly-sized funds and practice a disciplined asset allocation strategy. This allow us to roll up our sleeves with our founders and get things done. We specialize in go-to-market strategy and early talent acquisition centrally focused on the revenue lines of a company.

We focus on businesses with strong products in growing markets where we can facilitate a change in performance by scaling sales, strengthening leadership, and enhancing operations. At Palisades, we are passionate about partnering and supporting companies that offer products and solutions that can help end-customers change their ways of doing business and potentially transform their industries. We help scale businesses by building leadership teams, identifying growth areas, and executing on operational improvements. Our value creation playbook has been developed over more than 20 years of investing in B2B software. WHERE WE OPERATE We target companies headquartered in the United States. We also support many of our existing portfolio companies in their expansion efforts globally. WHERE WE INVEST We typically deploy between $5-25m in equity per investment, acquiring both majority and minority stakes. We invest in software companies with proven business models, rich intellectual property, high recurring revenue, and long-term growth potential. We focus on enterprise software companies with scalable business models that are intrinsically profitable. We focus mainly on business-critical software that makes a real difference for the end-customer and carries a solid value proposition in the form of a high ROI. We look for opportunities where we can bring our company building experience to create shareholder value. We are flexible as to the size, form, and structure of investments we make. Our minority investments can consist of both an acquisition of shares from existing shareholders and a capital increase in the company supporting growth. WE HELP BUILD THE LEADERSHIP BENCH We assist in coaching, recruiting, and strengthening management teams and board members. WE HELP SCALE SALES ORGANIZATIONS We help scale sales and marketing teams with a blended focus on process, sales tools, metrics, and talent. WE HELP INVEST IN R&D We support innovation in the product development process including investment in and development of structured product development and innovation processes. WE PARTNER WITH MANAGEMENT Collaboration matters to us. We work closely with management teams to define success and create a sustainable roadmap for growth. Growth is not always predictable or linear, so we course-correct and refine strategies as necessary. We help build teams, advise on resource allocation, and pursue M&A opportunities. Palisades has established an operating team and partner network that works in conjunction with portfolio company executives and Palisades investment professionals to support execution of high impact strategic initiatives.

Our strategic alignment with AWS and cloud expertise provides unrivaled growth opportunities to early-stage businesses Our experienced management team has an intricate understanding of the challenges early-stage companies face at each stage of their journey. Our core value proposition is centered around a strategic alignment with AWS, complimented by our own in-house technical and commercial cloud expertise. This powerful combination provides unrivaled growth opportunities to early-stage businesses, transforming visions into reality. Our value proposition has been designed to offer value-added, programmatic services, encompassing the following areas: Technical: Access to a deep bench of cloud specialists who can be instantly deployed to help in areas such as information security, compliance, workload migration, cost and infrastructure optimisation, plus much more. Commercial: Enterprise go-to-market expertise and access to a carefully curated community of global Enterprise decision-makers. We go beyond surface-level Enterprise introductions to provide tangible growth opportunities through bespoke Innovation workshops. AWS Expertise: Underpinning the above is our in-depth knowledge of AWS teams, services, products, and programs, which foster the connections required for seamless growth.