Serent Capital

We offer bespoke growth capital solutions to emerging software companies to fuel growth-focused initiatives. Exclusively dedicated to software investing, we bring deep domain expertise to deliver meaningful, tangible value to our portfolio companies. We sit in Los Angeles and Miami and invest globally wherever there is need for flexible capital. With over eight years investing and 25+ platform investments under our belt, we target opportunities of varying sizes and a broad range of transaction types. Alignment is at the core of what we do – alignment with the management teams we partner with, with our investors and with one another. We challenge ourselves to see opportunity where others don’t. We consider ourselves lucky to have the opportunity to partner with and invest in some of the best SaaS companies in the world and we take the responsibility of being a part owner and part contributor very seriously.

We're growth capital, done differently. TAILOR MADE Our revenue-based financing model is built specifically for growing B2B software companies. Our investment structure is designed to maximize alignment between RAC and the Company, and to maximize value and optionality for the business, while keeping everyone’s focus on efficient growth. LONG-TERM PARTNERS RAC serves as a long-term capital partner, able to fund across multiple rounds, through both non-dilutive and traditional growth equity investments. We’re also a long-term strategic partner, with the relationships, resources, knowledge and tools aimed to help our portfolio companies grow efficiently. GLOBAL PLATFORM With 3 offices across the US and Germany, RAC has direct reach across North America and Europe. Through The Riverside Company, our reach expands to 12 offices across 4 continents, with a total portfolio of over 100 companies in a wide range of industries and geographies. GROWTH TOOLBOX RAC’s growth advisors, and Riverside’s broader network of former executives and seasoned experts are dedicated to optimizing portfolio company growth. Riverside has worked with over 600 companies to date, and fundamentally understands how to optimize both organic, and in-organic growth, through mergers and add-on acquisitions. SOFTWARE SPECIALISTS We’ve spent the majority of our careers working alongside, and sometimes inside, early- and growth-stage B2B software companies. We fundamentally understand the unique challenges and opportunities software businesses face every day DEDICATED RESOURCES We’re part of The Riverside Company, which brings three decades of knowledge and experience growing small businesses. RAC’s dedicated growth advisors utilize that knowledge and resources to help our portfolio maximize performance.

Andav Capital is a New York-based venture capital firm investing in early stage FinTech and tech-enabled companies for above-market returns. At Andav Capital, we are active partners to our portfolio companies, deploying our global network and cross-functional experience for capital efficient growth, de-risking our portfolio companies through substantial and symbiotic partnerships with management teams, and introducing prudent operational and corporate governance practices. Our reputation as an accretive partner continues to attract proprietary deal flow and propel the best founders to seek our partnership, often allowing us to secure the most favorable investment terms and yielding best-in-class risk-adjusted economics for our Limited Partners. Our Portfolio Our portfolio consists of tech-enabled companies that have established product-market fit and are revenue-generating. We have invested in FinTech, DeFi, Web3, B2B SaaS, marketplaces, consumer AI/ML, and more. Our portfolio companies exhibit defensible competitive advantages and capital efficient growth compared to their peer class. We are also proud that the majority of our portfolio companies are led by female and diverse CEOs who also leverage impact and ESG-factors as core business drivers for long-term value creation and competitive differentiation. Our portfolio is outperforming industry benchmarks for venture capital firms with less than $50M AUM. We have been fortunate to invest alongside and prior to Fortune 500 CEOs, major VC firms, and leading investment banks and corporates, including PayPal CEO Dan Schulman, Kleiner Perkins, Morgan Stanley, and Salesforce.

We focus on businesses with strong products in growing markets where we can facilitate a change in performance by scaling sales, strengthening leadership, and enhancing operations. At Palisades, we are passionate about partnering and supporting companies that offer products and solutions that can help end-customers change their ways of doing business and potentially transform their industries. We help scale businesses by building leadership teams, identifying growth areas, and executing on operational improvements. Our value creation playbook has been developed over more than 20 years of investing in B2B software. WHERE WE OPERATE We target companies headquartered in the United States. We also support many of our existing portfolio companies in their expansion efforts globally. WHERE WE INVEST We typically deploy between $5-25m in equity per investment, acquiring both majority and minority stakes. We invest in software companies with proven business models, rich intellectual property, high recurring revenue, and long-term growth potential. We focus on enterprise software companies with scalable business models that are intrinsically profitable. We focus mainly on business-critical software that makes a real difference for the end-customer and carries a solid value proposition in the form of a high ROI. We look for opportunities where we can bring our company building experience to create shareholder value. We are flexible as to the size, form, and structure of investments we make. Our minority investments can consist of both an acquisition of shares from existing shareholders and a capital increase in the company supporting growth. WE HELP BUILD THE LEADERSHIP BENCH We assist in coaching, recruiting, and strengthening management teams and board members. WE HELP SCALE SALES ORGANIZATIONS We help scale sales and marketing teams with a blended focus on process, sales tools, metrics, and talent. WE HELP INVEST IN R&D We support innovation in the product development process including investment in and development of structured product development and innovation processes. WE PARTNER WITH MANAGEMENT Collaboration matters to us. We work closely with management teams to define success and create a sustainable roadmap for growth. Growth is not always predictable or linear, so we course-correct and refine strategies as necessary. We help build teams, advise on resource allocation, and pursue M&A opportunities. Palisades has established an operating team and partner network that works in conjunction with portfolio company executives and Palisades investment professionals to support execution of high impact strategic initiatives.

Our Community partners have already embarked on their own crazy race of creating a B2B SaaS, some with a favorable exit outcome, others with a failure outcome, this allowed us to identify a methodology to find challengers of tomorrow. Part of our strategy comes from the business needs of our partners, in a logic of innovation and rationalization of costs it is interesting to look at the case of new players Today our Community partners come from the digital world and together we pool our expertise to identify the hidden value of tomorrow’s challengers Type of assets we are targetingShares: Mainly focused on startups with high potential, one of the key elements in this type of asset is the analysis of the market potential as well as in the team which will be in charge of developing the concept User License: Mainly focused on projects having a Functional MPV and seeking to consolidate it by sharing it with their early adopters, our attention is mainly focused on the execution strategy and the impact of its companies. Token: Mainly focused on web3 projects, this type of asset is generally linked to blockchain and data systems. our focus on this type of asset is focused on the oten linked to the governance and/or the use of a B2B SaaS system.

We look similar, but we're fundamentally different to other venture funds. We've built our own businesses. We're investing our own money. We're not limited in what we can do. We invest in people, not ideas. We seek founders who are passionate about building generationally great companies. We focus on fast growth tech companies ...but we’re infinitely inquisitive Our depth of experience and lack of constraint are powerful when it comes to working with great founders. Our experience lends itself to founders of technology start-ups who are building growing businesses and who value our capital and experience. We look for growth equity positions, where we’re all on the same side of the table. Because we've been there before, we’re interested in simple capital tables with aligned, participating shareholders. Our best experiences have been when we're the only shareholder, and when we invested at inception. We don’t have a fund horizon or limitations. This lets us play the long-game for the truly outstanding companies. Our view is that it's your company and we'll do what we can to help you succeed. We're happy to buy founder or secondary shares where it makes sense. Fundamentally, what matters to us is that we back high integrity founders to build world-class businesses. Our Investment Focus This is what we value and look for in our investments. But we’re infinitely inquisitive (that is, we break rules!). So if your business doesn’t necessarily tick all these boxes and you are raising venture / growth capital or might in the future, please drop us a line (no, it doesn’t need to be a warm intro!) Great people: Passionate entrepreneurs that we like and want to work with. Complex domains: Companies that are solving significant problems. Business software: Software that has the capacity to be mission critical over time. Recurring revenue: Business models which are – or look like – recurring revenue. Growing markets: Markets that are rapidly growing (though we often find the best SaaS businesses start with small TAMs). Founders we can help: Companies and founders who have a deep ability to scale and learn and where we understand their domains.