People Ventures

We back companies building innovative B2B SaaS products. We’re always in search of entrepreneurs pursuing bold solutions to complex problems. Who we are Passionate about supporting business growth in emerging venture markets Since the fund’s launch in 2017, one of our guiding principles has been a desire to support entrepreneurs from diverse backgrounds who often face unfair obstacles to obtaining institutional funding. Although only roughly 30% of US venture funding is allocated to companies based outside of California, Boston, and NYC each year, other cities contain no shortage of capable founders. When we began searching for talent in our own backyard, we learned that the best companies are often found where you might least expect. Silicon Valley no longer holds a monopoly over entrepreneurial talent. We know that startups thrive in commonly overlooked regions which provide access to untapped markets and lower operational costs. Our portfolio companies are based in a wide variety of fast-growing venture markets, including cities like Indianapolis, Cincinnati, Atlanta, and Toronto, among others. What we look for Strong, diverse teams building the future of B2B technology When evaluating new investment opportunities, there are several key elements we value most highly. We like to work with scrappy, self-aware teams who are open to receiving feedback and guidance. We prefer to see some level of product-market validation in the form of contracted recurring revenues. We invest broadly in the B2B SaaS space, with particular interest in verticals including digital health, IT/development tools, industrial, human resources, marketing technologies, and more. We weigh the merits of diverse leadership heavily when evaluating new investments. While we certainly always have room for improvement in our mission to support entrepreneurs from underrepresented backgrounds, we’re proud that half of our current portfolio companies are led by female and/or nonwhite founders. We’re always eager to meet bold, driven teams who are creating disruptive technologies. Think that could be you? Please contact us. How we help A world-class Advisory Board and ongoing mentorship The Grand Ventures team is supported in our efforts by our extensive Board of Advisors. The board consists of over 50 of the fund’s LPs. Our advisors have extensive experience building successful tech companies - including the likes of US Robotics, Hagerty, Monster.com, and Facebook – and they are always eager to share their learned lessons with our portfolio CEOs. We get excited about supporting founders through the earliest, most challenging stages of building successful businesses. We often provide the first institutional check to companies and remain actively engaged as needed to promote growth and strategic focus. We’re ready to roll up our sleeves and help with everything from customer introductions to leadership coaching to sales and culture development. But don’t just take our word for it-- you can ask our CEOs.

Our goal is to contribute to the development of a free democratic society, based on equality, freedom and universal welfare. PEV in numbers$300M+ Assets under Management 50+ Years of experience in venture capital $2000M+ Funds raised by PEV portfolio companies 2500+ Jobs created by PEV portfolio companies Investment strategyLead or Co-Investor Role: Target investments approx. 5M – 10M USD per company with board representation Investment Stages: Seed to Series C Target Sectors: Artificial Intelligence, Big Data, Cybersecurity, Health Tech B2B Software: We focus on SaaS or quasi SaaS software services and products Geographical Focus: 50% Israel, 25% Europe, and 25% USA Investment ThemeCyber Security Big Data Artificial Intelligence Health Tech

InVitro Capital is a venture studio that creates, builds, and exits companies in the AI and B2B space. With a primary focus on Healthcare and SaaS, Invitro has developed a unique recipe to de-risk startup innovation and help aspiring exceptional entrepreneurs identify and capitalize on promising opportunities. At InVitro, we believe that the best startups are built by teams with deep domain expertise and a passion for solving real-world problems. That's why we invest in and partner with entrepreneurs who have a proven track record of success and a vision for the future. We provide our portfolio companies with the operational muscles and support they need to succeed, including: Seed funding. Access to our network of mentors and advisors. Expertise in tech, marketing, sales, and business development. Help with go-to-market strategy. We also have a unique approach to exits. Instead of waiting for a large tech company to come knocking, we actively work with our portfolio companies to develop and execute their own exit strategies. This allows us to maximize returns for our investors and give our entrepreneurs the freedom to pursue their next big idea

We are a strategic capital partner, taking a thesis-driven approach to investing. Our Philosophy We believe that the shift happening towards next generation business software is the greatest area of value creation in technology history. Driven by the prominence of internet natives, large-scale digital transformation, new and expanding software budgets, and an increasing demand for software by laggard industries, we attempt to be at the forefront of this shift. We succeed when the entrepreneurs we invest in change the way businesses operate for the better. We are a venture capital firm with offices in New York and San Francisco. We believe a thesis-driven investment strategy and a hands-on approach to working with our founders is the best way to generate outsized returns for the foundations, endowments, and fund of funds that support us. We raise modestly-sized funds and practice a disciplined asset allocation strategy. This allow us to roll up our sleeves with our founders and get things done. We specialize in go-to-market strategy and early talent acquisition centrally focused on the revenue lines of a company.

Contour Venture Partners invests in companies focused on information technology, and the application of innovative software solutions into the enterprise SaaS, vertical B2B SaaS and financial services sectors. The principals at Contour have a long and successful track record, having directly supported over 95 companies through numerous market cycles. We take great pride in the strong bonds we form with management teams, as this is a crucial ingredient to achieving long term milestones while also making the process engaging and enjoyable. We recognize it is the details and pursuit of flawless execution combined with the right long-term vision that makes a company great. We have the experience, intuition, judgment and industry expertise to ensure that the foundation is in place for management to build a great business with a sustainable competitive advantage. We have a deep understanding of how difficult it is to transform even the best ideas into successful enterprises. As a result, we take an active role and bring a team oriented approach to our portfolio companies – providing the operational assistance, transactional expertise, capital, network and overall judgment to maximize the potential for success and profitability. Investment Criteria We seek to work with exceptional entrepreneurs who are highly motivated and experienced leaders, with differentiated, defensible and scaleable products. We look for the long term potential to transform industry segments, the potential to achieve significant market share in large and growing markets and to grow independent of market conditions. Stage: Contour invests in seed and early stage companies that exhibit a clear path to profitability. The professionals at Contour have been active in all stages of venture capital and operations throughout their careers and understand the unique set of challenges facing management teams at each phase as our portfolio companies mature. Industry Focus: We invest in companies that provide innovative technology solutions into Northeast industry hubs where we have a deep understanding of the targeted markets, including financial services, enterprise software, vertical B2B software and digital media. Geography: Based in New York City, we take advantage of the depth of companies, managers and entrepreneurship within the major industry sectors located in the Northeast portion of the United States. Board Representation: The principals at Contour play an active role in the leadership of our portfolio companies. This includes taking a seat on the board of directors where we assist management with recruiting, sales, growth strategies, general operations, business development, finance and exit strategy. We look for opportunities where there is a mutual interest in entering into a deep long-term partnership with management to jointly build successful and sustainable businesses. Management Team DNA: Great entrepreneurs and management teams are critical determinants of success. We look for qualities in our management teams that include deep industry/sector expertise, solid judgment, strong leadership skills, managerial experience and intuition, long term commitment, high level of integrity and passion for their business. Investment Size: Contour invests between $500,000 and $1.5 million per round. We prefer to act as the lead or co-lead investor as well as represent the first institutional capital in the company. Exit: Contour typically invests between $500,000 and $1.5 million in the seed round and supports its companies through additional investment in future rounds. We are prepared to support our portfolio companies for many years.

Our focus is on B2B software, and we are committed to partnering with companies that are well-positioned to capitalize on the megatrends shaping the future of how businesses leverage software in their day-to-day operations and interactions. As early stage investors, we provide our partners with the resources and support they need to grow and scale. Our team has extensive experience in supporting companies throughout different stages of growth, and we leverage our network of industry contacts, strategic partners, and investors to help these succeed. Our presence in key cities in Europe and the US allows us to provide valuable insights and connections, helping our partners expand into new markets and grow their businesses abroad. We are committed to helping our founders build successful ventures with lasting impact and value. We believe in the power of partnerships, and we work closely with our portfolio companies to help them achieve their goals and realize their full potential. WE LOOK FOR FUTURE TRENDS NOT PRESENT HYPES Targeting companies addressing the mega-trends shaping the technology of tomorrow WE ARE BE MORE THAN JUST CAPITAL PARTNERS Creating genuine partnerships and providing aligned and operational support to accelerate growth WE BELIEVE IN PEOPLE WITH DISRUPTIVE VISIONS Who seek to transform industries through innovative technology and unique approaches