People Ventures

We back companies building innovative B2B SaaS products. We’re always in search of entrepreneurs pursuing bold solutions to complex problems. Who we are Passionate about supporting business growth in emerging venture markets Since the fund’s launch in 2017, one of our guiding principles has been a desire to support entrepreneurs from diverse backgrounds who often face unfair obstacles to obtaining institutional funding. Although only roughly 30% of US venture funding is allocated to companies based outside of California, Boston, and NYC each year, other cities contain no shortage of capable founders. When we began searching for talent in our own backyard, we learned that the best companies are often found where you might least expect. Silicon Valley no longer holds a monopoly over entrepreneurial talent. We know that startups thrive in commonly overlooked regions which provide access to untapped markets and lower operational costs. Our portfolio companies are based in a wide variety of fast-growing venture markets, including cities like Indianapolis, Cincinnati, Atlanta, and Toronto, among others. What we look for Strong, diverse teams building the future of B2B technology When evaluating new investment opportunities, there are several key elements we value most highly. We like to work with scrappy, self-aware teams who are open to receiving feedback and guidance. We prefer to see some level of product-market validation in the form of contracted recurring revenues. We invest broadly in the B2B SaaS space, with particular interest in verticals including digital health, IT/development tools, industrial, human resources, marketing technologies, and more. We weigh the merits of diverse leadership heavily when evaluating new investments. While we certainly always have room for improvement in our mission to support entrepreneurs from underrepresented backgrounds, we’re proud that half of our current portfolio companies are led by female and/or nonwhite founders. We’re always eager to meet bold, driven teams who are creating disruptive technologies. Think that could be you? Please contact us. How we help A world-class Advisory Board and ongoing mentorship The Grand Ventures team is supported in our efforts by our extensive Board of Advisors. The board consists of over 50 of the fund’s LPs. Our advisors have extensive experience building successful tech companies - including the likes of US Robotics, Hagerty, Monster.com, and Facebook – and they are always eager to share their learned lessons with our portfolio CEOs. We get excited about supporting founders through the earliest, most challenging stages of building successful businesses. We often provide the first institutional check to companies and remain actively engaged as needed to promote growth and strategic focus. We’re ready to roll up our sleeves and help with everything from customer introductions to leadership coaching to sales and culture development. But don’t just take our word for it-- you can ask our CEOs.

Our goal is to contribute to the development of a free democratic society, based on equality, freedom and universal welfare. PEV in numbers$300M+ Assets under Management 50+ Years of experience in venture capital $2000M+ Funds raised by PEV portfolio companies 2500+ Jobs created by PEV portfolio companies Investment strategyLead or Co-Investor Role: Target investments approx. 5M – 10M USD per company with board representation Investment Stages: Seed to Series C Target Sectors: Artificial Intelligence, Big Data, Cybersecurity, Health Tech B2B Software: We focus on SaaS or quasi SaaS software services and products Geographical Focus: 50% Israel, 25% Europe, and 25% USA Investment ThemeCyber Security Big Data Artificial Intelligence Health Tech

InVitro Capital is a venture studio that creates, builds, and exits companies in the AI and B2B space. With a primary focus on Healthcare and SaaS, Invitro has developed a unique recipe to de-risk startup innovation and help aspiring exceptional entrepreneurs identify and capitalize on promising opportunities. At InVitro, we believe that the best startups are built by teams with deep domain expertise and a passion for solving real-world problems. That's why we invest in and partner with entrepreneurs who have a proven track record of success and a vision for the future. We provide our portfolio companies with the operational muscles and support they need to succeed, including: Seed funding. Access to our network of mentors and advisors. Expertise in tech, marketing, sales, and business development. Help with go-to-market strategy. We also have a unique approach to exits. Instead of waiting for a large tech company to come knocking, we actively work with our portfolio companies to develop and execute their own exit strategies. This allows us to maximize returns for our investors and give our entrepreneurs the freedom to pursue their next big idea

We are entrepreneurs and operators and have been working together for over 25 years. Investment thesis. Focused on Software++ We invest in enterprise software companies building mission-critical solutions for their customers that also have two additional characteristics (or plusses, as we call them) that are truly differentiating: + Transformational tech The first plus is technology that enables transformational, rather than incremental, change. The kind of technology that has the potential to materially impact the underlying value proposition within a specific domain. Technology that is so valuable in its own right that it is both a hedge against the company’s business model and a significant valuation multiplier. + Multi-layered monetization strategies The second plus refers to monetization strategies that go beyond typical SaaS licensing fees. Typically a byproduct of their business model, such companies have other inherent value that goes beyond traditional revenue. That value comes in the form of the unique and proprietary datasets they have created, the technical artifacts they have developed, or the network effect of an ecosystem. We refer to the conversion of these two features as Software++, a combination that consistently gives companies a major competitive advantage while dramatically increasing their upside potential. Stage: Seed and Series A Geography: California and Texas Industry: We are sector and vertical agnostic, and seek out high-performance companies Initial checks: $1 million to $5 million (often the first institutional investor) Follow-on checks: We double down on winners and can invest up to $10-20 million to back them across their entire lifecycle Driven by our values. Teamwork: Venture capital is a team sport. We work with other investors and our LP base to bring founders the support and expertise they need to succeed. Mutual respect: We always have our founders’ backs, and expect them to have ours. Alignment: Our success hinges on staying aligned with our founders and our LPs and working together to everyone’s benefit.

Building a company is hard. We’ve been there. And we want to make it easier. We join founders early on their journey and we stay by your side as you build, navigate the ups and downs, and go on to do great things. We’re a community of B2B SaaS experts, founders and operators here to support you every step of the way. Forum Ventures is the leading early-stage fund, program and community for B2B SaaS startups. Founded in 2014 as Acceleprise, we’re on a mission to make the B2B SaaS journey easier, more accessible and successful for early-stage founders, through pre-seed and seed-stage funding, high touch programming, corporate perks and introductions, and an active SaaS community. Forum For Founders, our pre-seed program, provides founders with $100k in funding and 15 intense weeks of talks, events, mentorship and 1:1 guidance focused on go to market and fundraising. Forum Seed, our seed fund, backs exceptional SaaS startups at the seed-stage both from within and outside of our pre-seed program. With over 250 portfolio companies, Forum founders have gone on to raise from NEA, Andreessen Horowitz, Uncork Capital, 8VC, Founders Fund, Menlo Ventures, Canaan, Bowery Capital, Susa Ventures, Salesforce Ventures, SV Angel, True Ventures and many more. Our private peer community for Innovation executives -- The Innovation Forum -- brings together like-minded intrapreneurs from all backgrounds to share best practices, insights, and advice, and support one another. In addition to our incredible peer community, members get access to industry trend reports, collaborative events, emerging technology, and startup introductions.

Founded in 2018 and based in Atlanta, GA, Knoll Ventures invests in Pre-Series A tech enabled B2B companies. In Spring 2022, we closed our second fund to support founders at the earliest stages of the growth process where we help drive value creation and increase the odds of success. Our‍ approach We lead or co-lead $500,000 to $3,000,000 investment rounds in B2B technology-enabled companies at the pre-seed, seed, and post-seed stages. We understand that no two early-stage companies take the same path from Point A to Point B, and we're adept at helping founders navigate their way. We look for passionate founders who see around corners, intimately understand customer pain points, and articulate a future vision that feels all but inevitable. Stage Expertise: By focusing on Pre-Series A companies, we've developed a unique perspective on the challenges encountered by founders at this stage. Whether starting a business or facing what feels like an insurmountable obstacle, we aspire to be the first call a founder makes when looking for actionable advice. Alignment: We align ourselves with founders through our deep knowledge of round objectives and a scalable investment structure, creating a dynamic where we win only if the founders win. Network: We make the right introductions at the right time knowing that meaningful connections during this critical stage in the growth process can dramatically improve a company's trajectory. Our impact Our commitment extends far beyond the dollars invested. We take a long-term perspective when partnering with founders to identify ways to add value beyond just writing a check. PRE-INVESTMENT Round Objectives Alignment of Interests Syndicate Construction POST-INVESTMENT Growth Strategy Execution Strategic Introductions Follow-On Fundraising