Flashpoint

To succeed as a startup, you need a lot more than capital. You need the right tool set, strategy, and supporters who share your values and philosophy of growth. That’s why HubSpot Ventures commits to resources that go well beyond funding - we provide access to expert advising and first-rate business tools. Every portfolio company will have access to coaching from senior leaders, partnership support, special event access, and more. If this sounds like the relationship you're looking for, take a moment to meet a few of the members of HubSpot's strategy & partnerships team. Who Should Apply We’re not looking for quick wins with this fund. We’re looking to build long term partnerships. We’re investing in companies that we believe will not only produce a positive return over time, but also expand the impact of HubSpot’s philosophy of growing better. That means never sacrificing the customer experience for the sake of growth. You should apply if you: Are actively raising a funding round (seed through late stage) Align with our mission to help millions of organizations grow better Have potential to deliver unique value to the HubSpot community Are building a leading SaaS-based product Embody the values in HubSpot’s Customer Code and Culture Code

We focus on businesses with strong products in growing markets where we can facilitate a change in performance by scaling sales, strengthening leadership, and enhancing operations. At Palisades, we are passionate about partnering and supporting companies that offer products and solutions that can help end-customers change their ways of doing business and potentially transform their industries. We help scale businesses by building leadership teams, identifying growth areas, and executing on operational improvements. Our value creation playbook has been developed over more than 20 years of investing in B2B software. WHERE WE OPERATE We target companies headquartered in the United States. We also support many of our existing portfolio companies in their expansion efforts globally. WHERE WE INVEST We typically deploy between $5-25m in equity per investment, acquiring both majority and minority stakes. We invest in software companies with proven business models, rich intellectual property, high recurring revenue, and long-term growth potential. We focus on enterprise software companies with scalable business models that are intrinsically profitable. We focus mainly on business-critical software that makes a real difference for the end-customer and carries a solid value proposition in the form of a high ROI. We look for opportunities where we can bring our company building experience to create shareholder value. We are flexible as to the size, form, and structure of investments we make. Our minority investments can consist of both an acquisition of shares from existing shareholders and a capital increase in the company supporting growth. WE HELP BUILD THE LEADERSHIP BENCH We assist in coaching, recruiting, and strengthening management teams and board members. WE HELP SCALE SALES ORGANIZATIONS We help scale sales and marketing teams with a blended focus on process, sales tools, metrics, and talent. WE HELP INVEST IN R&D We support innovation in the product development process including investment in and development of structured product development and innovation processes. WE PARTNER WITH MANAGEMENT Collaboration matters to us. We work closely with management teams to define success and create a sustainable roadmap for growth. Growth is not always predictable or linear, so we course-correct and refine strategies as necessary. We help build teams, advise on resource allocation, and pursue M&A opportunities. Palisades has established an operating team and partner network that works in conjunction with portfolio company executives and Palisades investment professionals to support execution of high impact strategic initiatives.

Founded in 2018 and based in Atlanta, GA, Knoll Ventures invests in Pre-Series A tech enabled B2B companies. In Spring 2022, we closed our second fund to support founders at the earliest stages of the growth process where we help drive value creation and increase the odds of success. Our‍ approach We lead or co-lead $500,000 to $3,000,000 investment rounds in B2B technology-enabled companies at the pre-seed, seed, and post-seed stages. We understand that no two early-stage companies take the same path from Point A to Point B, and we're adept at helping founders navigate their way. We look for passionate founders who see around corners, intimately understand customer pain points, and articulate a future vision that feels all but inevitable. Stage Expertise: By focusing on Pre-Series A companies, we've developed a unique perspective on the challenges encountered by founders at this stage. Whether starting a business or facing what feels like an insurmountable obstacle, we aspire to be the first call a founder makes when looking for actionable advice. Alignment: We align ourselves with founders through our deep knowledge of round objectives and a scalable investment structure, creating a dynamic where we win only if the founders win. Network: We make the right introductions at the right time knowing that meaningful connections during this critical stage in the growth process can dramatically improve a company's trajectory. Our impact Our commitment extends far beyond the dollars invested. We take a long-term perspective when partnering with founders to identify ways to add value beyond just writing a check. PRE-INVESTMENT Round Objectives Alignment of Interests Syndicate Construction POST-INVESTMENT Growth Strategy Execution Strategic Introductions Follow-On Fundraising

Investment, expertise and network to help startups develop a repeatable, scalable and profitable sales model. Backing ambitious founders, from Seed to Series ABuilding a B2B software company is a rewarding but often also a challenging journey Even with great technology, the trickiest part is often to develop customer traction We back ambitious founders with capital and expertise to get them to their first million in revenue We support founders withInvestment (typically £200k – £2m) Market analysis Sales playbook development Hands-on sales resources Coaching from experienced entrepreneurs Corporate network to help accelerate sales Strong VC network to help raise Series A The SuperSeed AdvantageWe get founders: We have built software, managed product teams and authored multiple patents. And know firsthand how to build B2B tech companies. We get technology: We have authored multiple patents. If you are looking for a partner who understands deep tech, we can help. We get your customers: We have worked >40 years across B2B software and enterprise tech, and we have an Extensive corporate network which helps accelerate sales process for startups We get enterprise sales: We have delivered more than $100m in sales and revenue for B2B software / tech companies.

Marathon Venture Capital is an early-stage investor helping ambitious founders build world-class technology companies. The firm currently manages about €100 million in commitments between two funds. Our portfolio companies have raised hundreds of millions of dollars in funding from leading global investment firms while catering to customers on the Fortune 500 list or being acquired by them. We invest the first million and roll our sleeves up to help you build a fast-growing,world-class software company.

Zenda Capital is a thesis-driven, tech investment firm led by operators investing their own money. Our team started and exited three companies, and helped build the foundational team that scaled Twilio to $60Bn in market cap. We win by investing in category-dominant, B2B tech companies before they're obvious. We apply the same approach through which we’ve built a track-record of outperformance (7.5x MOIC, +110% IRR*) We partner with founders in the U.S. and LATAM as early as the formation stage, and support them through early-growth. Our first checks range from $250k to $1.5M, sometimes as co-founders of companies. We operate as business owners, and not just investors. Our focus is on helping founders solve problems for which there are no playbooks, but where our capital, operating experience, and network can help. 🔥 Our Mission We believe entrepreneurship is one of the greatest expressions of purpose by mankind. We look to find the best, overlooked, B2B entrepreneurs and be the first to invest in them. Our background as B2B founders and operators gives us an edge in connecting with these entrepreneurs and helping them win. 🧭 Guiding Principles Principle 1: Courage to be authentic → looking for opportunity where others don't, **and **believing first, when it’s non-obvious, is our path to greatness. Principle 2: Business owners, not investors → we exist to help founders build great businesses, not just to allocate capital. Principle 3: Enabling founders to win is our strategy → by **helping solve problems for which there are no playbooks, but where our capital, operating experience, and network can help. Principle 4: Decision quality is our product → we’re relentless about continuous learning and improving our decision process. Principle 5: Outperformance is our moat → helping founders build valuable companies is our north star. All else is secondary. Σ Investment StrategyWinning Formula: combining research with an entrepreneurial mindset to create opportunity. Focus: B2B tech in U.S. & LATAM. Role: lead/co-lead, participate (selectively) Entry Stages: incubation**,** pre-seed, seed. First Check Size: $250-500k (Incubation & Pre-Seed) up to $1.5M (Seed). Follow On: indefinitely, as long as risk adjusted returns make sense to us.