We invest in consumer startups with a purpose who are rethinking the way we eat, sleep, dress, exercise and feel.
We empower early-stage startups to grow through investment, in-house expertise and a network of global advisors.
With Europe as our investment playground and the US as our second home, our investment size is between 1 to 8 million euros. We join early and invest for the long haul.
The startups that we back have a strong value proposition, clear brand potential, a proven scalable business model and a “better for me, better for the communities, better for the planet” approach.
Wellness & Beauty: Triggered by new habits, an urgent need for wellbeing and a growing environmental awareness, the wellness space has radically changed over the past few years. We believe that the future of wellness will be more holistic, more experience-oriented and more greener.
Food & beverage: A new generation of entrepreneurs are driving transformation in the food industry to provide mindful buyers with healthier and more nutritious food, while increasing the levels of transparency, safety and sustainability.
Recreation: In an ever digitalized world, we expect to see revolutionary new concepts and experiences which will advance how we spend our time in the real world.
Fashion & accessories: Traceability, personalisation, and a fair price are what matters. We believe that vertical and circular models will shape the future of the fashion & accessories sectors.
Home & garden: With more millenials having children and an ever aging population, home products are being redesigned. People are craving a living space that’s more personal, comfortable and safe.