Bloom Equity Partners

At Telescope, every investment matters. We believe that building companies that change markets takes time, focus, and unwavering partnership. Our job is to offer relevant advice and bespoke support to each of the founders we partner with, helping them navigate the journey with insight, experience, and empathy. Being CEO doesn’t mean you have to do it alone. An investment from Telescope is a commitment of our time. Our objective is to understand who you are, what gets you excited about the opportunity, what’s happening in your market, and what makes you unique. You are the expert at your business, we are here to help you navigate the challenges inherent in building it. The difference between good and great is massive. We believe that excellent entrepreneurs are driven by the idea that good enough is never good enough. The transition from a good company to a great one often comes down to discrete moments that have a ripple effect on your business tomorrow. Perspective is everything. Every decision you make has an opportunity cost; learning what NOT to do is often as important as learning what works. With a broad view of your market and a focused view of your company, Telescope enables you to make the hard decisions with better data - leading to optimal growth and ultimate outcomes. Pace. The pace at every company is different, with ebbs and flows at every stage of building it. Answering the tough questions can save headaches down the line. What is too fast or too slow given my market and company today? Where is the friction today? Where will the friction evolve? Who am I competing with? Who will I compete with? People. Winning organizations have high-performance cultures that engage and inspire their employees. Finding and keeping the right team is imperative to future success. How do I find & hire “great” talent? What does great look like? Who will fail first? Process. With possibilities come distractions. Honing in on your business model, your go-to-market strategy, and even the right employees are crucial in optimizing the long-term outcome for your company. How do I stop firefighting? What metrics should I be focused on? How do I set goals? What should they be?

ScaleUps are on the most difficult part of their journey: turning initial viability into exponential growth and long-term success. A decision can mean flight or free fall. That’s where a trusted partner comes in. For over 25 years we’ve partnered with the world’s leading software ScaleUps, providing the capital, operating guidance, and expansive network companies need to propel growth for the long term – and soar. Software From The Start In 1995, we bet on our hunch that software would change the game. We’ve since partnered with hundreds of executives who’ve transformed and shaped industries, changing the way people live and do business. Insight’s approach is straightforward and results-driven. We deploy our three core pillars - scale, focus, and experience - to help companies capture value and generate long-term business success. Focus Insight accelerates revenue and profit in software companies. Our obsession with software has produced a habit of success. We recognize industry patterns, emerging tech markets and software trends. We’ve accumulated the knowledge to understand the strategies needed to win. Scale We have scale. As of February 24, 2022, the closing of the firm’s recent fundraise, Fund XII, brings Insight Partners regulatory assets under management to over $90B. Insight Partners has invested in more than 600 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Our market reach gives executive teams access to networks, customers, resources, data, acquisition targets, and counsel. Our scale provides companies with a platform to win in M&A and organic growth. Experience We’ve seen it all. With over 25 years of operating and investing in software, we know what it takes to build a successful business. Our practitioners geek out over SaaS pattern recognition, building product, executing, and iterating. Executives trust our experience. We're usually a CEO's first call, and we like that. We’re available 24/7 to advise and help. Insight Onsite is the ballast of this commitment. Our growth operators help companies build all core capabilities from product to talent. We dedicate resources and time to advise executive teams, accelerating their ability to sell to new customers, capture opportunity, and realize value. About Our Team Insight’s people are passionate, hungry, committed and smart. We breathe growth, we live scale and we produce success. Our leaders have years of practice investing, growing, and realizing value with some of the most important software companies of our time. We blend investment experience with Onsite’s operational skills to back companies as they scale.

We invest capital into and acquire outstanding technology companies and help them scale with our expertise and access to our Guild. Our Strategy Invictus is a private equity firm that invests capital into and acquires outstanding technology and technology enabled businesses with the goal of assisting entrepreneurs to realize their strategic vision and scale their companies for the long term. Target SegmentsAutomation applied to cloud software with an emphasis on financial technology and cybersecurity SaaS business models Product Market FitStrong revenue growth with established customer base Profitable, or clear path to profitability at the time of investment Growth BusinessesBootstrapped and venture backed growth technology businesses Strong Management TeamsFounded by world-class entrepreneurs who share our values Use of ProceedsUse of capital to accelerate organic and strategic business growth Our Ethos The basis for technological innovation and human advancement is entrepreneurship, creativity and ingenuity. Invictus means unconquerable, and it is this characteristic of humanity – the mindset that any obstacle can be overcome, any vision can be achieved through perseverance and adaptability – that enables calculated risk taking and inspires disruptive ideas and businesses. Our Mission and Values Our mission is to empower excellence in partnership with world class founders and management teams. This mission is supported by our core values of integrity, teamwork, diversity, humility and relationships. Empower Excellence We empower excellence in our people and investments. We bring resources, experience, and grit to help our investments achieve and exceed their missions. We are here not because we seek to prove ourselves, but to continuously improve ourselves. Teamwork We are a highly functioning team and our success is based on the complementary skills we bring to each investment. We value an environment of collaboration and communication that enables the team and help each other level up. With respect, we are a meritocracy in which the best ideas win, regardless of title, and we invest heavily in the development and advancement of our people. Integrity We conduct ourselves with the highest integrity in everything we do. We stand by our word and are accountable, ethical, and committed. We lead by example. Our reputation is paramount and is reflected in our individual conduct and conduct as a firm. Relationships Our firm is built upon long term, trusted relationships. We build valued, unique partnerships with our investors, management teams, and colleagues, with aligned interests for mutual success. Diversity We are a majority minority owned firm.​ We understand that success is a result of the diverse perspectives and abilities of countless individuals and their unique perspectives. We foster a diverse workplace that seeks to attract the best talent and accepts people of all ethnicities and sexual orientations. We also recognize that boards and management teams benefit from diverse ideas, expertise and perspectives. Humility We have learned from experience that being humble allows for the strength and thoughtfulness required to achieve objectives. We own up to and are eager to learn from our successes and failures. We seek to add value to all situations.

We are entrepreneurs and operators and have been working together for over 25 years. Investment thesis. Focused on Software++ We invest in enterprise software companies building mission-critical solutions for their customers that also have two additional characteristics (or plusses, as we call them) that are truly differentiating: + Transformational tech The first plus is technology that enables transformational, rather than incremental, change. The kind of technology that has the potential to materially impact the underlying value proposition within a specific domain. Technology that is so valuable in its own right that it is both a hedge against the company’s business model and a significant valuation multiplier. + Multi-layered monetization strategies The second plus refers to monetization strategies that go beyond typical SaaS licensing fees. Typically a byproduct of their business model, such companies have other inherent value that goes beyond traditional revenue. That value comes in the form of the unique and proprietary datasets they have created, the technical artifacts they have developed, or the network effect of an ecosystem. We refer to the conversion of these two features as Software++, a combination that consistently gives companies a major competitive advantage while dramatically increasing their upside potential. Stage: Seed and Series A Geography: California and Texas Industry: We are sector and vertical agnostic, and seek out high-performance companies Initial checks: $1 million to $5 million (often the first institutional investor) Follow-on checks: We double down on winners and can invest up to $10-20 million to back them across their entire lifecycle Driven by our values. Teamwork: Venture capital is a team sport. We work with other investors and our LP base to bring founders the support and expertise they need to succeed. Mutual respect: We always have our founders’ backs, and expect them to have ours. Alignment: Our success hinges on staying aligned with our founders and our LPs and working together to everyone’s benefit.

Our strategic alignment with AWS and cloud expertise provides unrivaled growth opportunities to early-stage businesses Our experienced management team has an intricate understanding of the challenges early-stage companies face at each stage of their journey. Our core value proposition is centered around a strategic alignment with AWS, complimented by our own in-house technical and commercial cloud expertise. This powerful combination provides unrivaled growth opportunities to early-stage businesses, transforming visions into reality. Our value proposition has been designed to offer value-added, programmatic services, encompassing the following areas: Technical: Access to a deep bench of cloud specialists who can be instantly deployed to help in areas such as information security, compliance, workload migration, cost and infrastructure optimisation, plus much more. Commercial: Enterprise go-to-market expertise and access to a carefully curated community of global Enterprise decision-makers. We go beyond surface-level Enterprise introductions to provide tangible growth opportunities through bespoke Innovation workshops. AWS Expertise: Underpinning the above is our in-depth knowledge of AWS teams, services, products, and programs, which foster the connections required for seamless growth.

Investing in founders with a vision for technology at work. Our PrinciplesProduct focused We work closely with our companies on their product roadmaps to realize the highest returns over time. Long-term We have a structure and approach that enables us to invest in companies for the long haul. Investing locally and globally We’re not constrained by location and invest in great companies all over the world. Hypothesis-based strategy We look for needs and find solutions that drive transformational change in large markets. Selective investing We work with founders and teams to build value and create relationships that last. Our ValuesMultiple perspectives matter From our collective investing strategies to hiring practices, Tola believes in the value of different viewpoints. We bring the investment and operating experiences of our full team to our portfolio. Experience matters Our team has decades of success in building global product and platform businesses, and our deep network of advisors and specialists are available when needed. Patience matters When investing in companies, we believe that the long view is the right view. Our structure and bespoke approach mean that we partner with founders to build businesses over the long-term. The world matters We have always had a global view of the software market and continue to see great ideas and software, powered by the cloud, built by teams around the world. Profile Tola Capital was founded in 2010 in Seattle, WA, and while you may not have heard of us, we’ve been helping portfolio companies become category leaders and generating great returns for our investors. A team with diverse operational and software industry experiences Investing in solutions with the potential for long-term, transformational change Extensive network of advisors and experts across the software ecosystem Invested in over 20 portfolio companies Funding globally across all stages Managing $440M Companies acquired by SAP, Oracle, SoftBank, Verizon, Mastercard, Cisco, and Rapid7